Jaguar Land Rover marks Bond anniversary
Amman, October 1, 2012
Jaguar Land Rover is celebrating 50 years of James Bond at the 2012 Paris Motor show by displaying one of the Land Rover Defenders used in the motion film Skyfall, the 23rd edition of the Bond franchise.
Albert R Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment’s Skyfall will be released in cinemas in the Middle East on October 26.
Jaguar Land Rover provided a total of 77 vehicles to the Skyfall production, including the Land Rover Defender, Range Rover and Jaguar XJ for use both on-screen and as production support vehicles.
Speaking at Pinewood Studios, where Bond was filmed, co-producer Andrew Noakes, a veteran of 11 James Bond films, said, “Bond is quintessentially British and Jaguar and Land Rover are two of the most established and globally recognised British brands, so it was a natural step for us to involve them in the film.”
Alongside Daniel Craig as James Bond, the cast includes Dame Judi Dench, Javier Bardem, Ralph Fiennes, Bérénice Marlohe, Naomie Harris, Ben Whishaw and Albert Finney.
Global brand director for Land Rover, John Edwards, said, “The iconic Land Rover Defender is recognised around the world for its rugged appeal and the Range Rover is the pinnacle of SUV luxury and capability. Both vehicles are renowned as examples of excellence in British design and engineering.”
Adrian Hallmark, global brand director for Jaguar, said, “The Jaguar XJ is the most advanced technological vehicle that Jaguar currently produces. Constructed out of aluminium, its chassis is lightweight yet immensely strong allowing the car to blend responsive handling with effortless cruising over long distances.
“The XJ benefits from the very latest generation of entertainment and comfort technologies, and together with its award winning design, creating a unique combination of luxury, technology and performance which is unparalleled.”
Amjad Saeed, general manager of Mahmoudia Motors, stated, “Land Rover and Jaguar cars have been featured in countless international motion pictures, particularly during scenes that require speed, dynamism and powerful performance.”
“This further cements Land Rover and Jaguar’s standing as iconic car brands that combine contemporary design with a superior driving experience. We are confident that the Land Rover Defender’s appearance in Skyfall will boost Land Rover and Jaguar cars’ local, regional and international outreach.” – TradeArabia News Service