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Lexus sales up 26pc in Mideast

Dubai, July 18, 2013

Lexus registered a 26 per cent increase in sales in the Gulf region in the first half of this year compared to the same period in 2012, with leading edge innovation and design contributing to this steady increase.

Nobuyuki Negishi, chief representative of Mena representative office, Toyota Motor Corporation, said: “The consistent growth in Lexus sales is validation of our success in offering our customers a great customer experience driven by the new brand philosophy which has led to a range of contemporary and elegant designs that is now the hallmark of all Lexus models in addition to their superlative on-road performance."

“Moreover, our efforts in pushing the boundaries of technology, craftsmanship and customer care are also a big reason for our leadership in the luxury segment.”

The Lexus sedan range did exceptionally well in the first half of 2013. The Lexus LS made a 152 per cent growth in sales with 1,176 units. With a total of 3,000 improvements, the LS is the most refined Lexus saloon ever built, said a statement.

Sales of the ES range rose by 100 per cent with 4,739 units sold, as customers in the region appreciated  it for its luxurious on-road experience with its L-Finesse inspired bold style, dynamic and responsive handling in addition to an advanced and beautifully refined interior, it said.

In the SUV category, the Lexus LX570 sales grew by 8 per cent during this period with 7,894 units. Its exterior features, including high performance alloy wheels, are designed to make driving and travelling an absolute pleasure. The interior of the LX 570 has all the comforts of home. Up to eight adults can travel in style, surrounded by advanced instrumentation, luxurious appointments and intelligent technologies.

Lexus recently introduced the all-new Lexus IS model range in the region to demonstrate a fresh direction for Lexus sedans, emphasizing “emotional” design and improved performance. - TradeArabia News Service




Tags: Gulf | Sales | increase | Lexus | sedan | SUV |

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