Jaguar Land Rover wins advertising award
Amman, March 9, 2014
Leading luxury automotive manufacturer Jaguar Land Rover has won the bronze Pikasso d’Or award within the Networks Category, in recognition of its all-new Range Rover Sport advertising campaign.
Pikasso d’Or is an annual award that rewards the best creative, out-of-home posters and advertising campaigns based on internationally recognized parameters. This year’s Pikasso d’Or award winners were announced during a ceremony held at the Four Seasons Hotel in Amman.
“We are proud to have been presented with this prestigious award which recognized our all-new Range Rover Sport advertising campaign. At Mahmoudia Motors, we continuously strive to design campaigns that promote our cars in a manner that is both effective and attractive,” stated Abdimajid Haithar, general manager of Mahmoudia Motors, the sole and official dealer of the Jaguar Land Rover brand in Jordan.
Hannah Naji, Jaguar Land Rover marketing director for the Mena region, said: “This is a great accolade for both the Mahmoudia Motors team and the Jaguar Land Rover brand. The Pikasso d’Or awards serve as a creative barometer in the region, and I would like to commend the Jordan team for their hard work and dedication. Our success is attributed to our dealer partners and their in-depth knowledge in creating campaigns that are essential in helping raise greater awareness for our brands.”
The Pikasso d’Or award is divided into four categories: Networks, Supersize, Malls and Citizen Billposter. Launched in Lebanon in 1988, Pikasso d’Or aims to encourage creative advertising in Lebanon, Jordan, Iraq and Algeria. – TradeArabia News Service