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Nissan named in ‘Best Global Brands for 2014’

BEIRUT, October 23, 2014

Nissan has been named one of the world's most valuable brands for the year by Interbrand, a leading brand consultancy.

In the Best Global Brands Study by Interbrand, Nissan ranked 56, up from 65 last year.

The study cited the strength of Nissan’s financial performance, product portfolio and leadership position in electric vehicles among the drivers of the company’s brand health.

The value of the Nissan brand was estimated at $7.6 billion, an increase from last year's estimated value of nearly $6.2 billion.

Roel de Vries, Nissan corporate vice president and global head of marketing and brand strategy, said: “Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth.

“We are pleased to see a 23 per cent increase in brand value from last year – nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011 – and recognition as a “top” riser in the study.”

The study is Interbrand's annual report on the world's most valuable brands. Interbrand's method looks at the ongoing investment and management of the brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process, and the strength of the brand.

Nissan’s recent launches for the Qashqai, Murano and Rogue was noted by the study as a demonstration of the brand’s ‘Innovation and Excitement for Everyone’ positioning.

The company’s leadership in electric vehicles and investment in future mobility, like autonomous vehicles and fuel cell technology, were recognised for addressing emerging customer needs in a rapidly changing automotive market. - TradeArabia News Service

Tags: Interbrand | nissan | brand | global | best |

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