Thursday 15 November 2018
 
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Mercedes-Benz among ‘top ten’ premium car brands

DUBAI, October 15, 2018

Mercedes-Benz, a leading automotive manufacturer, has announced that it was once again recognised among the world's most valuable premium car brands.

In the current “Best Global Brands 2018” ranking by the renowned US brand consulting company Interbrand, Mercedes-Benz again climbed places in the ‘top ten most valuable global brands’, and is now ranked eighth.

Mercedes-Benz is still the only European brand in the top ten, said a statement from the company.

Britta Seeger, member of the board of management of Daimler AG responsible for Mercedes-Benz Cars marketing and sales, said: “Once again we are the world's most valuable premium automobile brand.”

“We are delighted that people reward our new products such as the fully-electric EQC, our bold marketing campaigns such as the Grow Up campaign, our focus on online and social media and new dialogue formats such as the 'me Convention',” she added.

The strengths of the Mercedes-Benz brand lie in its long tradition, great innovative strength, the will to constantly reinvent itself and the abiding principle of its founding fathers only to be satisfied with the best.

From the invention of the automobile to the largest manufacturer of luxury vehicles and a provider of comprehensive mobility services - Mercedes-Benz always looks for the best answers to the mobility needs of people, it stated. – TradeArabia News Service




Tags: | Car | Mercedes-Benz | brands | premium |

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