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Porsche Saudi Arabia's new car deliveries up 29pc in 2020

JEDDAH, February 10, 2021

Porsche Saudi Arabia has registered a 29 per cent growth in new car deliveries across the kingdom, thus resulting in the highest retail figures for Samaco Automotive, the exclusive importer of the luxury auto brand in the past five years.
 
Announcing solid sales for 2020, Samaco Automotive said it has defied a challenging 2020, dominated by the global impact of Covid-19 and a rise in VAT. 
 
The Porsche Cayenne accounted for almost 50 per cent of Saudi Arabia’s 953 new car deliveries totalling 470 units. The brand’s compact SUV, the Macan, continued its growth trajectory since its introduction recording a 50 per cent growth over 2019, it stated. 
 
Sales of the iconic 911 model rose 35 per cent compared to the previous year, it added.
 
Arno Husselmann, General Manager of Porsche Saudi Arabia, said the positive annual performance is a result of several new initiatives and hard work to overcome the significant challenges of 2020.
 
"We defied all odds by increasing our retail performance by almost 30 per cent and reporting our highest order intake in five years. To conclude a tough year on such a positive note is a reflection of the dedication from the entire team and shows the commitment and faith placed in us by our customers," noted Husselmann. 
 
"Moving forward, 2021 has a lot more to offer not just with a strong selection of new models on the way, but also through an enhanced customer experience. The new Porsche Showroom in Riyadh which is almost completed is just the beginning of a comprehensive expansion plan. Several other projects with a strong focus on providing enhanced After Sales Services are well underway," he added. 
 
Dr Manfred Braeunl, CEO of Porsche Middle East and Africa, said the excellent performance is based on a strong relationship with Samaco Automotive.
 
"Thanks to the outright commitment by our business partner, Samaco Automotive, last year proved to be incredibly successful for our brand in the Kingdom. Through new initiatives and a solid business model, the team managed to overcome several hurdles during a challenging time, making Saudi Arabia our top growth market in the Middle East," he added. 
 
New models in the pipeline include the 911 Turbo Coupé and Cabriolet, the new Panamera sports saloon and an expanded 718 range with the availability of a PDK transmission for the flagship GTS, GT4 and Spyder models.
 
In keeping with its commitment to enhance customer services through modern facilities with maximum convenience, new service centres will open in Makkah and Madinah. 2021 will also see the launch of several sales pop-ups in popular locations throughout the Kingdom, he added.-TradeArabia News Service



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