Salam Stores, the iconic regional department store, has officially unveiled its new flagship store in Dubai.

Situated in the plush environs of Wafi, the 10,000 sq m store is one of the largest retail stores in the UAE and will offer shoppers a unique 360° shopping experience.

It was over five decades ago that Salam Stores first made its presence felt in Doha as a provider of photography services, and today the group has grown to become one of the most comprehensive retailers in the business, with landmark outlets in Dubai, Abu Dhabi, Al Ain, Muscat and Doha, giving customers an unrivalled array of choice and quality.

The new store at Wafi features 5 distinct departments – Men, Women and Kids’ Fashion and Accessories, Perfumes and Cosmetics, Photography, Home Accessories and Jewellery.

Each of the departments is stocked with the best brands in the business, including legendary names such as D&G, Just Cavalli, GF Ferre, JOOP, Iceberg, Moschino, Armani Jeans, Citizens of Humanity, 7 for All Mankind and many others vying for attention, said a shop official.

A highly skilled and attentive personnel, ample space to take in the finer details of the goods, classy store design that amplifies the elegance of the brands and lots more add up to make Salam Stores at Wafi a one-of-a-kind shopping destination, he added.

To enhance the entire experience, Wafi’s Salam Stores also features a VIP shopping room, a coffee shop, a hair salon and a dedicated children’s department.

“Salam Stores has a reputation for exceeding the customer’s expectations, and this new store is designed to enhance that” said Ibrahim Bitar, regional general manager Salam Stores.

“We always made an extra effort to help our customers feel special and enjoy the shopping experience, and with 10,000 sq m of space, we had the opportunity to take this experience to a new level” he explained.

'So the next time you happen to be in Wafi, don’t forget to get a taste of the 360° shopping experience in Salam Stores which won the Middle East Award in the store design category,' he added.-TradeArabia News Service