Centrepoint, a leading non-food retail destination in the Middle East region and part of the Landmark Group, is on track to open its 64th store at Mirdif City Centre.

The new Centrepoint covers a total retail space of 85,403 sq ft, integrating five of Landmark Group’s brands - Babyshop, Splash, Shoe Mart, Lifestyle and Beautybay - under one roof.

Located on the ground floor of Mirdif City Centre, Centrepoint offers a wide selection of product choices across multiple categories within a convenient shopping environment; from furnishings and beauty products, to clothes, shoes and accessories for men, women and children.

With a stylishly designed interior that delivers a stress-free shopping environment, Centrepoint also has a toddler play area with a variety of games and early learning play items, said a top official.

Vinod Talreja, director of Centrepoint & CEO of Babyshop, said: “We are delighted about this opportunity to extend our offering of exceptional value to shoppers at Mirdif City Centre. It reinforces our ambitious growth plans and supports our strategic objective of being more accessible to our valued customers.”

First launched in Kuwait in 2005, Centrepoint has grown to become one of the largest non-food retail destinations in the Middle East, with 63 stores and a retail space in excess of 3.3 million sq ft.

The brand has been very successful in the mid-market retail segment with a significant presence across the GCC, Jordan and Egypt, he noted.

The variety of products offered at Centrepoint draws from core concepts of Landmark Group including Splash,  Shoe Mart, Lifestyle and Beautybay.

The Centrepoint concept is innovative and unique, mainly because it provides the trendy teenager, families, newlyweds, women of all ages, with one concept, one destination for a wide choice of home-grown and international retail brands. “It is a one-stop shop for the entire family,” Talreja added.-TradeArabia News Service