Henkel Arabia launches 2 new products
Dubai, January 20, 2011
Henkel, a leading provider of home care, personal care and adhesive technology products, has launched a new laundry and an insect-control solution for households across the GCC.
The innovative products include the laundry solution Persil Gel, which gives perfect cleanliness, leaves clothes without residues, does not damage or harm fabric or health and also gives a long lasting fragrance, a statement said.
Combat Bait Gel is a technologically advanced insecticide to counter the menace of cockroaches and other crawling insects.
“Since our inception, Persil has been in the forefront of innovation and in the process becoming one of the most sought-after household brands,” said Memosh Khawaja, general manager of Henkel Arabia.
“Using the German technology behind Persil, the Persil Gel liquid laundry detergent offers many additional benefits not only from functionality front, but from convenience, and lifestyle angles as well. It is best suited for all types of fabric – irrespective of colour and comes in 1kg and 3kg liquid bottles,” stated Adil Shaikh, head of Marketing - Laundry Care, GCC.
“The Combat Bait Gel offers an effective solution to eliminate the insects with one-time-use. No other insecticide technique provides such enduring and cost-effective results. The Combat is strongly endorsed by various environmental agencies and health associations,” added Ahmed Habiba, senior brand manager.
The Combat Bait Gel can be placed anywhere including places beyond reach and infested by cockroaches. It lures cockroaches by emitting a smell that pests relate to food and kills them at the source.-TradeArabia News Service