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IKEA to launch 'soft toy' campaign

Kuwait, October 31, 2011

Global home products company IKEA said its Kuwait unit is set to re-launch its yearly ‘Soft Toy Campaign’, an initiative aimed at strengthening its social responsibility activities across the country.

This year, IKEA Kuwait has chosen a local charity organization, Bayt Abdullah Children’s Hospice, to be the objective of their annual donation campaign, said the company in a statement.

During the campaign period from November 1 to December 24, IKEA will donate 1€ for every soft toy sold at its store to Bayt Abdullah Children’s Hospice with the objective of developing the organization’s overall process, said the company in a statement.  

'The cuddly and washable IKEA soft toys are durable, enjoyable and reasonably priced to ensure every child leaves the store satisfied,' it stated.

This annual campaign has proven to be one of the most efficient investments to create opportunities that will have a long term impact on future generations, it added.

In 2010, IKEA Kuwait helped raise $250,000 during Ramadan to advance the growth of Bayt Abdullah Children’s Hospice.

Since the annual soft toy campaign’s inception in 2003, a total of 35.2 million Euros were raised that have benefitted more than eight million children in over forty countries, the statement said.-TradeArabia News Service

Tags: Donation | Ikea Kuwait | soft toys | home products company |

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