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RETAIL EXPANSION

Géant opens 2nd hypermarket in Bahrain

Manama, August 15, 2012

French hypermarket chain Géant, a joint venture between Fu-Com International and top French retailer Groupe Casino, has announced the opening of its second outlet in the Riffa area of Bahrain.

The new hypermarket at the Enma Mall was inaugurated by Ahmed Bu Beshait, the under secretary of Bahrain Ministry of Industry & Commerce today (Wednesday).

The is part of Fu-Com’s masterplan to give the region a top-notch value shopping experience, said a senior official.

'With this, Géant continues a French tradition of great shopping and superb service that began with the launch of its first hypermarket at The Bahrain Mall, which quickly became one of Bahrain’s favoured shopping hubs with its concept of  “everything-you-need-under-one-roof’’ at very competitive prices,' said Ashfaq Mohammed, group head business development, Fu-Com International.

The decision to go as the anchor store in Enma Mall was due to its great location in the catchment area to reach the maximum target audience making it the ideal choice for customers to shop at Géant, he added.

He said the new hypermarket will strengthen the brand in Bahrain and give us economies of scale to offer customers maximum value. In addition, we have finalised three more sites across prime areas of Bahrain where we will be expanding our brand and opening soon,' he added.

Philippe Merle, the country manager, Fu-Com International Bahrain said, “With its long-standing commitment to offering a vast range of products at the most competitive prices and first-rate customer service, shoppers can look forward to more of the same great Géant quality in a wide selection of fresh food essentials and other products.”

To celebrate the launch, the new Geant mall will be offering a major Eid promotion starting today (August 15) which will run till August 22.-TradeArabia News Service




Tags: Bahrain | Geant |

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