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Turkish and Egyptian market performance responsible for
overall decline in the region

ME hardcopy peripherals market edges down in Q1

DUBAI, July 1, 2015

The overall Middle East hardcopy peripherals (HCP) market witnessed shipments of just over a million units for a total value of $330 million, down 5.7 per cent and 8.6 per cent in Q1 2015, a report said.

However, Saudi Arabia and the UAE both rode out low global oil prices to post strong unit growth year on year, added the latest insights announced by global technology consulting firm International Data Corporation (IDC).

After a strong performance in most markets last year, 2015 began more cautiously as the full effects of lower global oil prices and currency fluctuations began to impact the HCP markets of the Middle East.

Responsibility for the region's overall decline can be laid at the door of the Turkish and Egyptian markets, with the delay of purchases ahead of general elections in mid-June hindering the former and ongoing currency volatility hampering the latter.

"Despite the overall decline, shipments of mono laser devices remained flat year on year, indicating that demand from the SMB and enterprise segments of the market remains steady," says Roberto Alunni, research manager for imaging, printing and document solutions at IDC Middle East, Africa, and Turkey.

"Saudi Arabia and the UAE continue to support the region's HCP market, particularly its laser segment, although the relatively low and volatile global oil prices may pose a threat to large-scale projects for oil-exporting economies in the short term."

Inkjet shipments across the Middle East declined to 400,000 units in Q1 2015, with a corresponding fall in value to just over $40 million. Despite this decline in the overall technology, A3 inkjet devices aimed at the SMB segment recorded strong growth. Vendors have been promoting models that print at a reduced cost and faster – both key requirements for business – and that have the ability to support the occasional need to print in a larger format in full colour.

Laser shipments remained flat year on year, totalling 585,000 units; however, increasing competition led to a slight decline in value to approximately $280 million. While entry-level devices suffered a year-on-year decline, demand from business and government tenders continued to support growth at the higher end of the market.

Serial dot matrix (SDM) shipments declined significantly in Q1 2015 to approximately 29,000 units worth just under $12 million. The pressure on SDM vendors continues, as end users are transitioning to newer and more efficient technologies. – TradeArabia News Service




Tags: IDC | printers | Laser | Inkjet |

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