Amadeus, a global leader in technology for the travel and tourism industry, has set up its Middle East regional hub in Dubai.

The new structure will serve as Amadeus’ regional operations centre in the Middle East.

The hub, aimed at extending Amadeus’ reach and proximity to its customers, will enable Amadeus to cater to all levels of region-specific needs in products and support customers who require tailored solutions.

Located in Festival Tower in Dubai Festival City, the regional hub will support the growth and operations of local Amadeus Commercial Organisations (ACOs) in the region. 

It will focus on further increasing Amadeus’ services through the support of new specialised units: Amadeus Airline Business Group, Market Management, e-Commerce, Travel Office Products and Solutions, Business Development, Amadeus Multinational Customer Group and the Amadeus Gulf’ Sales and Operations Office in Dubai.

Consolidating its position as the leading technology provider to the region’s travel and tourism sector, Amadeus’ market share over the past two years has soared from 25.8 per cent in 2005 to 34.4 per cent in 2007. Amadeus bookings in the Middle East and Africa region have grown by 29 per cent in 2007 as compared with the previous year.

“The Middle East is a key strategic region for Amadeus and the launch of the regional hub is a reflection of our commitment to these markets and our partners. Amadeus has experienced a growth 2.4 times faster than the market last year. Our re-enforced structure in Dubai will allow us to be even more agile and flexible to respond to regional needs,” said regional market manager, Middle East & Africa, at Amadeus, Fernando Cuesta.

As a result of the launch of the new Amadeus Middle East regional hub, Amadeus travel agent partners will access to a highly specialised team capable of providing easy-to-access and accurate guidance on different products and services. 

In parallel, the agents will be supported by an Amadeus’ travel office products and services taskforce bringing the most adapted answers to their needs. The leading technology in the Middle East e-commerce will also be present with a skilled team who will help the region’s travel players develop and compete in this evolving arena.

In the Middle East region, the Amadeus System is installed on more than 9,800 travel agency point of sale terminals that can make bookings on all of the Middle East Full Service Carriers.

Leading airlines in the Arab countries who have selected the full suite of Amadeus Altéa Customer Management Solution or are using the sales and reservation component as their own internal sales system include: EgyptAir, Etihad Airways, Libyan Arab Airways, Middle East Airlines, Qatar Airways, Royal Air Maroc and Tunisair.
The new regional hub premises, equipped with the latest facilities, will continue to offer training to travel agents and partners in the Gulf. Annually, Amadeus trains more than 7,000 candidates from the region’s travel and tourism sector.

“This initiative is further evidence of Amadeus’ commitment to support the amazing development of the Middle East. We take pride in our long term approach and we are confident that our human and financial investment will benefit the travel industry in the region,” added Cuesta.- TradeArabia News Service