British Airways’ new First takes off
London, February 11, 2010
British Airways, the flag carrier airline of the UK, has flown a Boeing 777 with its new ‘First’ cabin on a flight from London to Chicago.
The airline has invested GBP100 million ($156.50 million) in its flagship brand drawing to create an exclusive experience based on classic design and understated luxury.
The new key features include a 60 per cent wider bed at the shoulders; personal wardrobe; personal electronic blinds; a 15” in-flight entertainment screen; USB port, RCA jack and noise-cancelling headsets; fully integrated ambient and mood lighting; Anya Hindmarch washbag and amenities by D.R. Harris & Co. and a leather bound writing table.
The design of the new cabin is inspired by premium brands like Jaguar. At the heart of its Quink blue and cream design is an enhanced bed - wider with a new ‘intelligent’ mattress and the finest 400-thread Egyptian cotton bed linen.
“For style, stellar service and complete luxury, it doesn’t get better than British Airways’ new First cabin,” said British Airways frequent flyer, actress Rachel Weisz.
Mark Hassell, British Airways’ head of customer experience, said: “We have contemporised First and created an intimate private jet experience onboard. We have resisted gadgets and gimmicks and focused instead on simplicity and quality.”
“Every feature has been carefully considered and researched to ensure we are giving our customers what they want,” he added.
Each individual suite has its own personal wardrobe, a leather-bound writing desk that converts into a dining table, a new 15” in-flight entertainment screen and a buddy seat to enable customers to dine together.
The lighting and electronic blinds can be modified to reflect mood and time of day.
A seat control unit replaces the switches to activate the bed and give the customer precision control over the seat position and pneumatic panels to support the head and lumbar positions.
A new premium service style has been developed for cabin crew to ensure world-class service for customers who can eat, sleep and work whenever they want to. – TradeArabia News Service
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