Al Ain Dairy launches six ‘Camelait’ flavours
Al Ain, April 26, 2012
Leading UAE dairy and juice producer, Al Ain Dairy, has launched six new camel milk variants under the “Camelait” brand of fresh camel milk.
The milk that has hit supermarket shelves today heralds the beginning of the dairy’s ramping up of its entire product portfolio with the company planning to offer an expanding portfolio of products made with fresh camel milk.
The range of camel milk drinks are made with 100 per cent pure fresh pasteurised camel milk, contains less than 2 per cent fat, contains natural fruit sugars and has no artificial colors, flavors or preservatives, a statement from Al Ain said.
The six new flavors are date, cardamom, rose, chocolate, saffron and laban.
Camel milk has recently seen an unprecedented surge in popularity with more and more people discovering the health benefits that nutrient rich milk delivers, the statement said. It is easily digested by lactose-intolerant individuals, is rich in Vitamin B and D and has 10 times more iron than cow’s milk.
The lactoferrin contained in camel milk also has anti-bacterial and antiviral properties and is known to have anti-diabetic actions too. It contains a high presence of insulin type proteins and other nutrients that positively affects the immune system. Thus, it is now often described as a “superfood”.
Shashi Menon, chief operating officer, Al Ain Dairy, said: “Camel milk has for some time been considered an acquired taste, we wanted to challenge that perception by bringing not only popular flavors but innovative ones too so that everyone will enjoy trying.”
“Camel milk has been rising in popularity at an astonishing rate with more and more people discovering the associated benefits to health of the nutrient-rich white stuff,” he said. “We have been working to develop a whole range of camel milk products to satisfy the voracious demand of the market.”
Al Ain Dairy’s “Camelait” brand is available in handy 250 ml pet bottles, which can be found in all supermarkets and convenience stores across the UAE, while the six new flavors are available in all Adnoc stores, Abu Dhabi Coop and Khalifa City Coop as well as the Al Ain Dairy Fresh Farm Shop in Al Ain with more locations coming soon. – TradeArabia News Service