Bank Audi unveils 'The Ultimate' card
Beirut, November 28, 2013
Bank Audi and Middle East Airlines have signed a deal with MasterCard, to launch ‘The Ultimate Cedar Miles World Elite’ credit card in Lebanon.
The card will be launched in December, to offer local and regional ultra-high net worth customers a blend of experience-based services and benefits.
“The Ultimate” card is a unique card offered to affluent customers by invitation only, said a statement.
The choice of the card’s name is linked to the fact that it offers the most exhaustive range of unique privileges that meet the distinctive lifestyle of elite customers and give them the opportunity to take advantage of “The Ultimate” mileage programme, “The Ultimate” concierge service and VIP Lounge access, and “The Ultimate” insurance programmes.
The card offers a mileage loyalty program in which the cardholder earns 1.5 mile for every one dollar spent on the card and redeems it at all SkyTeam partners (19 airlines) with a welcome bonus of 10,000 miles, it said.
Randa Bdeir, head of Group Cards and e-Payment Solutions at Bank Audi, said: “The card comes with a top of the line unique customer value proposition which includes personal travel advisors, 24/7 dedicated luxury lifestyle concierge services, and invitations to exclusive priceless experiences, in addition to peace of mind benefits and unmatched acceptance.”
“Affluent consumer values are evolving from material to experiential, and this drives new and different credit card needs. Today, affluent consumers want their payment solutions to provide recognition and exclusivity, preferential access, as well as global acceptance and exceptional service. World Elite is our most premium offering and the launch of this co-branded card with Bank Audi and MEA is a testament to our commitment to offer rewarding solutions for cardholders in Lebanon,” said Raghu Malhotra, division president, Mena, MasterCard. - TradeArabia News Service