Starwood joins hands with Bentley
Abu Dhabi, December 11, 2013
The global partnership between Starwood Hotels & Resorts Worldwide, and Bentley Motors brought signature luxury experiences to the UAE’s new generation of luxury travellers with The St. Regis and Bentley Al Ain Tour.
The exclusive drive experience offered guests, residents and customers of Bentley and Starwood’s St. Regis and The Luxury Collection brands the opportunity to experience the heritage and excellence of the brands in unparalleled style alongside spectacular views of the picturesque UAE landscape.
'The St. Regis and Bentley Al Ain Tour' featured a drive along the Jebel Hafeet mountain road, which is considered as one of the greatest driving routes in the world.
The group were guided to the top of the Jebel Hafeet, where they were treated with refreshments through the signature St. Regis Butler service, while enjoying spectacular views from the mountain.
The drive also gave guests the opportunity to discover and experience the luxury brand’s two hotels in Abu Dhabi, The St. Regis Saadiyat Island Resort and the newly opened St. Regis Abu Dhabi.
“We are delighted to reward our most loyal guests with experiences that surpass their expectations, like The St. Regis and Bentley Al Ain Tour in the UAE. This luxury partnership will offer many more initiatives as part of the Starwood and Bentley global alliance,” said Steven Taylor, VP Marketing, Starwood Hotels & Resorts – Europe, Africa & Middle East.
“St. Regis is committed to delivering such exceptional experiences across the best addresses in the world, including our two hotels on Saadiyat Island and on the Corniche in Abu Dhabi.”
The St. Regis brand has selected Bentley as the house fleet in hotels and resorts around the world, including both hotels in Abu Dhabi, as well as The St. Regis Singapore, The St. Regis Florence and the brand’s flagship The St. Regis New York.
During the tour, guests experienced Bentley’s new Flying Spur and the flagship Bentley Mulsanne.
The Flying Spur takes the worldwide success of its iconic predecessor further with its unrivalled blend of effortless driveability, exquisite luxury and craftsmanship, sculpted design and state-of-the-art technology.
Bentley VIP Relations Manager Trevor Gay said, “Bentley is the definitive British luxury car company and the brand partnership is a wonderful way of offering new experiences to both St Regis and Bentley customers. As the Flying Spur was only recently launched in the region the guests at this event have been some of the first to drive this new model in the UAE. This is the biggest market for the Bentley Mulsanne, so it seemed fitting to be able to offer a drive in our flagship ultra-luxury saloon too”.
The global partnership between Bentley Motors and the St. Regis and The Luxury Collection Hotels & Resorts was announced in 2012.
Through signature programs such as St. Regis Aficionado, Journeys by The Luxury Collection and SPG Moments, Starwood will continue to create opportunities for its guests to experience exhilarating driving programs around the world with Bentley and offer insider access to once-in-a-lifetime St. Regis and The Luxury Collection experiences.
Through its portfolio of St. Regis and The Luxury Collection properties in the UAE – Grosvenor House, Al Maha Desert Resort and Spa and the upcoming Ajman Saray – Starwood plans to feature more driving programs, special events and brand initiatives in 2014.-TradeArabia News Service