Wego launches Arabia iOS travel metasearch app
Singapore, March 25, 2014
Wego, a leading travel metasearch site in the Asia Pacific and Middle East, has launched a dedicated flights and hotels travel metasearch mobile app in Arabic for iOS.
Mohammed Ibrahim Masri, managing director, said: “The response from GCC countries to Wego’s fully Arabised site has been overwhelming. This is particularly true of mobile and tablet users, so it made complete sense to invest in a fully localised version of our mobile app, especially where experts predict an almost 14-fold increase in Mena mobile data traffic by 2018.”
“The app for iOS comes complete with right to left language support (Arabic RTL support for android coming soon), for comfortable navigation of Wego’s extensive global metasearch platform, available in multiple currencies, displaying both local and global air services and accommodation options.”
“We continue to build valuable partnerships with local travel tourism businesses in the region including Emirates, Qatar Airways, Etihad Airways, Gulf Air, Musafir, Arab Rooms and more to be announced shortly,” he added.
Tourism businesses can now also use their own branded version of Wego’s metasearch platform on mobile in Arabic, using Wego's APIs available through the Wego Affiliate Network.
Matthew Varley, chief operating officer, said: “There were a number of challenges that we faced in developing an authentic user experience in Arabic that would meet the expectations of the local market.”
“We spent a great deal of time consulting our Arabic speaking colleagues so that every minute detail was reviewed and verified. We paid careful attention to numbers, calendars, currencies and labels and the complexities of tools required for right to left translation, screen transition directions and swipe gestures were all a huge challenge.”
“With the ability to identify last minute hotel and airfare options quickly, along with advanced sorting and filtering options, we believe the app will be enormously popular,” Varley added.
The Wego iOS travel comparison app is available now for free download at the iTunes app store in English, Arabic, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Polish, Portuguese, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, Turkish and Vietnamese. - TradeArabia News Service