Tuesday 25 February 2020

Exhibitors at the DEAL 2015 show with the Star Wars themed games.

Movie-based theme parks 'to lead industry in Mideast'

DUBAI, December 22, 2015

The increase of theme parks based on movie franchises in the region reflect the international stakeholders’ growing interest in the Middle East’s surging amusement and leisure industry, according to an expert.

These theme parks based on movies will also bring in a huge number of tourists to Dubai, said Abdul Rahman Falaknaz, chairman of International Expo Consults (IEC), the organiser of the Dubai Entertainment Amusement and Leisure (DEAL) show.

The ongoing construction of amusement attractions in Dubai are in line with the city's vision to transform to an ultimate family tourism destination, he said.
The popularity of the movie and show franchises will drive revenues to these developments. PricewaterhouseCoopers (PwC) forecasted that current and upcoming UAE amusement tourist destinations can draw about 18 million theme park visits by 2021.

Currently, there are three developments being constructed in the UAE, mostly revolving on Hollywood blockbusters: IMG Worlds of Adventure, 20th Century Fox World and Dubai Parks & Resorts.

DEAL 2016 will introduce the Amusement Operators & Franchise Showcase pavilion, which is set to host visitors of various profiles in DEAL such as investors and decision makers in the amusement franchising industry; real estate firms involved in shopping centres and mixed-use developments; theme park and FEC operators; retailers and education providers; event organisers and government figures.

“There is a huge role that entertainment attractions play in Dubai’s tourism sector. Our theme parks could compete with its globally renowned counterparts, and we are witnessing a maturity in the industry. Parks with movie themes are a win-win situation for both moviemakers and stakeholders as the former need to find ways to leverage their intellectual properties to something that will still generate long-term revenue after their masterpieces have hit the big screens,” said Falaknaz.  

Recently announced 20th Century Fox World, set to open in 2018, will feature rides and attractions based on big and small screen hits such as Titanic, Ice Age, The Simpsons, and Planet of the Apes.

Dubai Parks and Resorts will allocate various themed areas including Motiongate, with 27 themed rides and attractions based on DreamWorks (Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon); Lionsgate (Hunger Games and Step Up); Sony Picture Studios (Hotel Transylvania and Zombieland); Smurfs Village and Studio Central. Bollywood, the biggest movie producer in the world, will also be the central theme of Bollywood Parks Dubai. This theme park is set to attract Bollywood enthusiasts to the UAE, with attractions based from Bollywood’s best reel hits.

“Around the globe, the most popular theme parks revolve around movie themes. Cases in point: Universal Studios and the Disney World franchises. Those who are looking to visit a family entertainment center want something that is recognisable to them and most movie enthusiasts would want to engage in something similar with a set tour, sans the green screen,” added Falaknaz.

The growth of attractions with movie themes isn’t just in Middle East but also in Asia. Developments in China include the $4 billion Shanghai Disney resort and the Universal Studios in Beijing.
“These theme parks will increase curiosity. For example, Titanic and Hunger Games--how do we transform the tragedies in the plots of these movies to something that families and the general public will enjoy,” said Falaknaz.

Dubai’s theme parks are expected to generate close to $5 billion in revenue by 2020, according to IEC, a part of Falak Holding.  DEAL 2016 event will be held from April 19 to 21 at Zabeel Halls 4, 5 and 6 in the Dubai World Trade Center, Dubai, UAE. - TradeArabia News Service

Tags: Dubai | GCC | movies |

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