Wednesday 28 July 2021

Rove Downtown launches new Sustainability Corner initiative

DUBAI, November 13, 2018

In an effort to utilise design as an effective platform to promote sustainability, Rove Hotels has joined forces with renowned sustainability advocate and artist, Mariska Nell, who has created a chair from the plastic bottles collected at Rove Hotels.

The creative piece, along with her other artworks, is being displayed at Rove’s Sustainability Corner at Rove Downtown during Downtown Design, part of Dubai Design Week, from November 13-16, to further raise awareness of the impact of plastic bottles on the environment.

Inspired by HH Sheikh Mohammed bin Rashid Al Maktoum’s vision to establish sustainability pillars as key components of Dubai’s sustainability journey, Rove Hotels recently introduced its eco-community project, ‘Check-in with Plastic; Check-out with Dinner’. The project involves Rovers handing in their plastic bottles and, in exchange, receiving dining credits at The Daily restaurants. The plastic bottles are sent for recycling and upcycling and, so far, over 7,000 bottles have been collected as part of the initiative, a figure that the entire Rove team is extremely encouraged by, as it highlights the community eagerness and proactivity regarding sustainability for a greener future. Partnering with an environmental champion such as Mariska Nell has strengthened Rove’s determination to advocate positive change in the local community even more.    

South African-born, Dubai-based artist and environmentalist, Nell is on a mission to turn trash into treasure. Nell’s passion for creating works of art based on recycling and upcycling began after she cleaned 913 Nespresso pods and turned them into hundreds of flowers for her CoffeeAddictionLamp. This inspired her to produce even more ‘Trash to Treasure’ art collections, which have been highly sought after by celebrities such as Trevor Noah, Adrian Genier and many more. Her work has also been exhibited in numerous galleries around the world. 

Expressing his excitement about Rove’s Downtown Design Week collaboration with Mariska Nell, Paul Bridger, corporate director of operations at Rove Hotels, said: “Everyone here at Rove Hotels is extremely proud of the massively positive response from Rovers to the ‘Check-in with Plastic; Check-out with Dinner’ promotion. Teaming up with such an inspirational and extremely talented environmental artist like Mariska Nell shows the community what can be achieved when we make a collective effort towards achieving sustainability. We invite everyone to visit the Sustainability Corner, learn more and get involved in initiatives that aim to protect our environment.”       

The Rove Sustainability Corner by Mariska Nell will be on display at Rove Downtown during Downtown Design from November 13-16. - TradeArabia News Service

Tags: Dubai | Sustainability | Rove downtown |

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