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Saudi is priority of Spain Tourism’s marketing strategies

RIYADH, October 24, 2021

Spain Tourism is all set to host its first post-pandemic travel and trade roadshows in Saudi Arabia as part of its initiative to target travellers of the region. 
 
The first event will take place in Jeddah on October 25 at Jeddah Hilton and the next one in Riyadh on October 26 at Hyatt Regency Riyadh Olaya.
 
This will be the first time Spain Tourism hosts such an event in Saudi Arabia after the pandemic, having stated earlier this year that the destination is set to strengthen its marketing presence in the region and expand its engagement and promotional activities within the Kingdom.
 
More than 35 participants are expected to attend the events, which will be health regulations in the Kingdom. The attendees will include key players from the tourism, hospitality and aviation industries.
 
Speaking about the Spain Tourism Roadshow in Saudi Arabia and heading the Spanish delegation, Spain Tourism – GCC Director Daniel Rosado said: “Spain Tourism is excited to host its first post-pandemic roadshow in Saudi Arabia as part of our dedication to engage and develop our connections with the Saudi market. 
 
"As part of our efforts to strengthen the connections between Saudi’s outbound travel professionals, MICE specialists and Spain Tourism’s travel industry partners, the event will prove a great opportunity to develop new joint opportunities, create new holiday packages for Saudis and increase visitation from the Kingdom to Spain.”
 
Saudia Airlines currently operates direct flights from Jeddah to Madrid five times a week, and from Riyadh to Madrid three times a week.
 
Rosado added: “A diverse natural landscape, a historical and cultural scene, a variety of lifestyle experiences and fun-filled activities, Spain has a lot to offer any type of traveller. Now that travel restrictions have been lifted, we are ready to welcome Saudi travellers once again to our beautiful destinations.”
 
In addition to the two events, Spain Tourism is developing and implementing highly-targeted marketing and public relations activities through industry experts in the region, to engage and educate Saudi Arabia’s outbound travel professionals.
 
Showing traces of many cultures and civilizations evident in the ancient Roman architecture, medieval castles, and buildings of the Golden Islamic era, Spain is also home to 49 UNESCO World Heritage Sites and offers a variety of lifestyle experiences including luxury and gourmet experiences, entertainment, and shopping.-TradeArabia News Service



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