Wednesday 29 March 2023

Priyanka Lakhani

Priority Pass partners with audio fitness app WithU

DUBAI, August 29, 2022

Collinson’s Priority Pass, the original and market-leading airport lounge and travel experiences programme, has announced a partnership with audio fitness app, WithU.

The partnership, a first-of-its-kind for a travel experiences programme, will allow Priority Pass Members easy access to a range of hyper-personalised fitness and wellbeing programmes, enabling them to train wherever and whenever they like, without having to break with their routine.

The partnership means that anyone who purchases a Priority Pass membership through will automatically be able to redeem complimentary access to WithU. Recent YouGov research shows that 56% of residents in UAE and KSA find remote workouts and events appealing.

At the same time, 25% of residents prefer home workouts. Through WithU, Priority Pass members can now unlock a unique fitness experience that enables them to maintain their training while they travel. WithU members can access workouts whenever they like, wherever they like, and with whichever coach they like, with far more freedom than a gym membership allows.

Insights by Priority Pass’ parent company, Collinson, revealed travellers find virtual experience benefits catering to wellness and education to be the most appealing to enrich their travel journeys. By giving members access to a virtual lifestyle companion that can accompany them wherever they go and that caters to all fitness levels, Priority Pass is delivering in its mission to provide premium travel experiences that help to make every journey as seamless as possible.  

“The pandemic changed many consumer habits, including an accelerated adoption of virtual workouts. Data shows that three in five residents in KSA and the UAE (58%) said the pandemic and subsequent remote working had changed their exercise habits, leading to accelerated adoption of virtual workouts,” said Priyanka Lakhani, Senior Vice President Commercial, EMEA. “Our goal is to enrich customer journey at every touch point, and our partnership with WithU enables regional travellers to reach their fitness goals in the gym, at a hotel, or anywhere else in the world.”

The premium fitness app includes more than 1,000 audio-guided workouts across more than 20 different modalities. Each workout is delivered by one of their world-class coaches and incorporates the use of a 3D Avatar to help guide members on their form. It’s designed for all fitness levels and helps members through every step of their fitness journey: from the initial onboarding process through to the continued, reward-based incentivisation and gamification. WithU makes the whole fitness experience engaging and entertaining for its members.

“Since the pandemic, health and fitness has been a bigger priority for everyone across the world. Of course, for frequent travellers, it can be frustrating to break wellness routines,” said David Evans, Joint CEO, Collinson.

“Not only do we want everyone to start their journey with Priority Pass, but we’re also looking at how we can provide value through travel-related benefits beyond this. Giving members access to WithU’s extensive range of convenient health and fitness workouts means they can keep up their healthy lifestyles, even when on their travels.”

“Travelling is such an integral part of our lives and without the right tools to hand, it can be hugely disruptive to people’s health and wellbeing. WithU exists to remove this disruption entirely,” said Steve Clarke, Founder and CEO, WithU.

“Our partnership with Priority Pass provides their members access to WithU at any time, from anywhere in the world, giving them the opportunity to stay fit and feel their best no matter where they are. No longer does travelling mean a break from a fitness regime. Instead, you can continue to build healthy habits, and complete your favourite workouts somewhere new. Priority Pass members can now tap into thousands of workouts or personalised goal-specific programmes, to help keep their mind and body in check while they’re on the move.”

The WithU app is available in App Stores globally for download with content in English and Spanish languages. Retail members can register for their complimentary subscription to WithU as a benefit of their Priority Pass membership. – TradeArabia News Service


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