Sunday 4 June 2023

Abu Dhabi gears up to launch Ramadan campaign

ABU DHABI, March 16, 2023

Abu Dhabi Retail is innovating to create the most majestic experiences and incredible surprises with their citywide Layali Ramadan campaign running from March 17 until the end of April.

Residents and tourists can expect access to limited-edition products and new-to-the-region experiences highlighting the best of the beauty, retail, and culinary moments. Boasting the most exciting range of things to do in the city, this Ramadan in Abu Dhabi will be unlike any other.

Abu Dhabi Retail will be partnering exclusively with globally recognized brands, like Fendi, Charlotte Tilbury, and many more, to offer promotions that are limited to the city. With the aim to enable the industry, and engage with the community, Abu Dhabi Retail will bring a modern twist on the traditional celebrations associated with this holy month. Activating over 25 malls, and more than 3,500 stores citywide, guests will get unique chances to partake in a series of exciting events, and some of the most incredible offers in the UAE.

Here's a sneak preview of what’s coming in Ramadan:

Layali Ramadan Series
In collaboration with Halo Collective, Abu Dhabi retail will gather over 25 talent ambassadors for an insightful series, with an exclusive influencer-eye view of their Layali Ramadan Retail experience. These talents will be shedding light on the hidden gems throughout the city. Follow these well-known figures around town enjoying this very special Ramadan Retail season, and follow the miniseries on Instagram at @abudhabiretail
Date: During the whole month of Ramadan

The Charlotte Tilbury Majlis
The first Charlotte Tilbury Majlis in the region will welcome guests from 6-17 April with a specially curated and iconic Charlotte Tilbury Ramadan café in the heart of Abu Dhabi. Taking over Society in Mamsha Saadiyat, this luxury dining concept offers a memorable Ramadan experience with consumer-led exclusive masterclasses hosted by regional and global make-up artists, gaming opportunities as well as product discoveries.
Date: 6-17 April

The First Fendi Majlis in the Region
FENDI takes over Abu Dhabi's Tasha’s Al Bateen for the holy month of Ramadan to host their very own Ramadan Majlis. Surrounded by the iconic codes of the FENDI Maison, the Majlis welcomes the community to gather family and friends every evening for Suhoor. Starting from 25 March, and for the entire month, this especially unique concept will see many public figures in attendance for what will surely be the most glamourous café in the region.

Make it a must to visit this one-off experience which includes a co-created mouth-watering menu by Fendi and Tasha’s, and a ton of luxurious games you do not want to miss out on.
Date: 26 March until the end of Ramadan

Versace’s exclusive Ramadan Collection
For the month of Ramadan, Versace is launching a series of exclusive women’s ready-to-wear, bags, and shoes via a dedicated campaign. A collection will be made available in matching children’s sizes. Moreover, the women’s ready-to-wear highlights the iconic Medusa Orchid and Barocco prints in addition to detailed embellished silk dresses. The inspired collection will be made available at the VERSACE store at The Galleria Al Maryah Island.
Date: during the whole month of Ramadan

Tory Burch’s limited edition collection
Tory Burch is introducing a limited-edition capsule collection designed exclusively for the Middle East. This collection, which is inspired by the grace and elegance of Middle Eastern women, will include a beautiful assortment of handbags, footwear and watches, available at UAE-based stores and e-commerce sites.
Date: during the whole month of Ramadan

The Ramadan Market
In collaboration with the home-grown brand Mirbad, Abu Dhabi Retail will host the first Ramadan night retail market in the emirate, where over 100 local and global vendors will showcase and host different brand experiences.

For the first time, the Mirbad market will be embedding international brands and adding to their programming entertainment. The Ramadan Market will give visitors a chance to immerse themselves in the local culture with a modern twist.
Date: 24–27 March at Manarat Al Saadiyat

Tryano’s offers this Holy Month
Provider of luxury retail brands, Tryano, will be carrying exclusive collections with home-grown and globally recognised brands like Aquazzura, Jimmy Choo, Talbot Runhof, and many more during the holy month of Ramadan.
Date: during the whole month of Ramadan

Ethr Café Take Over by Dyptique
From the chic streets of Paris, to paradise in Abu Dhabi, Dyptique, the pioneering parfumerie Maison, will bring to life a mesmerizing, first-of-its-kind café takeover at Ethr Café, a hidden gem in Abu Dhabi located in Mamsha Saadiyat. Offering visitors the chance to discover new and exciting fragrance collection Eau Nabati, and flavours that weave through the exotic and the magical surroundings.

Friends of the brand, perfume connoisseurs and beauty enthusiasts will also be able to appreciate the Layali Ramadan Campaign event further thanks to a series of creative workshops that will be taking place over 14 days, to unveil the special Dyptique scent launch of Eau Nabati.

As part of this exclusive collaboration, Dyptique and Ethr have also developed a curated menu for the occasion for you to enjoy. Be sure to visit and indulge yourself in what is the most fragrant experience this retail season.
Date: 5 – 22 April

Wellness Iftar at Pura Eco Resort
Pura Eco Retreat will be hosting a unique limited-time wellness iftar where guests can disconnect from the world around them and enjoy being engulfed by nature. Visitors will take part in a yoga & meditation class prior to breaking their fast with delicious healthy iftar designed by the Emirati Chef Faisal Al Harmoodi. This iftar is an ideal way to experience take a moment and reflect, while connecting with your inner self and with the breath-taking surroundings of the resort. Taking place in such a picturesque setting as Pura Eco Retreat, this is certainly not to be missed during the extensive Ramadan programming.
Date: 31 March, 1, 7 and 8 April

Last but certainly not least, over 30 malls in the region and more than 3,500 stores are joining the Layali Ramadan Retail season with exciting programming for the whole family this holy month. With numerous offerings, activations, and plenty of entertainment for everyone to enjoy, be sure to keep an eye out for exclusive collections at many of these participating malls.
Date: during the whole month of Ramadan – TradeArabia News Service


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