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Julia Simpson

Water intensity falls in travel & tourism sector

DUBAI, December 3, 2023

Total water intensity by global Travel & Tourism continues to decrease as the sector continues to grow, said the ‘Water Roadmap for Travel & Tourism’ report from the World Travel & Tourism Council (WTTC). 
 
Despite being one the fastest growing sectors, accounting for one in 10 jobs globally and contributing 10.4% of global GDP in 2019, Travel & Tourism’s water usage ranged between 3.5% and 5.8% of global available freshwater, in 2021 and 2019 respectively.
 
While this is a lower share than other key sectors, such as agriculture and food, which accounted for 70% of global water usage, there is more work to be done as growing water scarcity has become one of the most pressing challenges for sustainable development. 
 
Safe drinking water
Today, over 2.2 billion people do not have access to safe drinking water, while 4.2 billion do not have access to safe sanitation services. Water is a vital natural resource, sustaining life on earth, making it an essential asset that must be protected. 
 
The report highlights that further progress can be made if Travel & Tourism stakeholders take a series of actions, and sustainable water practices are implemented globally.
 
In a collaborative effort, WTTC worked with Accenture and Oxford Economics to leverage their expertise in data analysis, best practices, and proven methodologies, providing a framework to help the global travel and tourism sector set water targets, reduce their water footprint and increase water resilience.
 
The data is a result of to the partnership between WTTC and the Saudi-based Sustainable Tourism Global Centre. 
 
Water usage increase
According to the research, from 2010 to 2019, Asia Pacific, Americas and the Middle East saw their Travel & Tourism water usage increase, while experiencing significant growth in international arrivals. Europe and Africa saw a yearly increase in international arrivals of 5% and 4% respectively between 2010 to 2019 but experienced a 1% decline in water use over the same period.
 
This achievement highlights the opportunities within the Travel & Tourism sector to further reduce water usage and take further steps towards the SDG 6 goals of the global water action agenda.
 
Julia Simpson, WTTC President & CEO, said: “Water scarcity is a pressing global issue that requires collective action. Travel & Tourism, with its unique influence and global reach, is perfectly positioned to play a pivotal role in fostering sustainable water practices. 
 
“With this report, we aim to inspire a transformative journey toward responsible water use and a regenerative future, accelerating progress towards achieving SDG 6.”
 
Data and technology
Jesko-Philipp Neuenburg, Global Travel and Aviation Sustainability lead at Accenture, said: “This new publication highlights the transformative power of data and technology to drive collaboration, inform decision-making, foster innovation and implement water reduction and resilience action plans.
 
“From artificial intelligence, generative AI and machine learning, smart sensors and IOT, to blockchain and the metaverse, technology and data are enablers of sustainability and can play an important role in water stewardship efforts across the travel supply chain – whilst addressing security, privacy and environmental risks. With global travel demand booming, now is the time for travel and tourism organisations to reinvent their efforts and build actionable, impactful and accountable water strategies for this precious and finite resource.”
 
As climate change amplifies extreme weather events, building resilience becomes not just strategic but vital for the sector’s long-term survival. Recognising interdependencies and assigning a monetary value to water risks are now pivotal moves, ensuring Travel & Tourism navigates risks, meets stakeholder expectations, and spearheads global water stewardship. 
 
Digital tech
According to the global tourism body, in the midst of emerging risks, embracing digital technologies becomes not just an option but an innovative approach to tackle complexity head-on.
 
It also introduces the Water Management Action Framework, rejecting a ‘one-size fits all’ solution, outlining four key steps, emphasising water footprint reduction and resilience building across supply chains.
 
Recognising the vital role of Travel & Tourism, WTTC issues a resounding call for collective action to safeguard water ecosystems. The framework can help guide Travel & Tourism stakeholders on a path to sustainability, emphasising science-based targets, internal prioritisation, appropriate funding and collaborative measures for a resilient future.--TradeArabia News Service
 



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