Wednesday 1 December 2021

Social media expert talks to Zain staff

Manama, January 11, 2012

The critical role of social media in communication was explained to Zain Bahrain staff recently by internationally acclaimed digital strategy expert David Bullock.

Zain staff were given first-hand knowledge about the potential of social networking tools and their active role in the integrated marketing communications mix by Bullock.

Given that government and businesses alike have taken notice of the potential offered by the increased penetration of social media, the talk was a timely update on trends, said a statement.

It was part of Zain Bahrain’s wider program of enhancing staff knowledge and skills through exposure to international expertise.

Bullock’s talk centered around planning media campaigns through the social media networks in addition to the exchange of expertise and best practices in this field.

“Zain Bahrain was delighted to play host to such a distinguished speaker as Mr Bullock and to such an attentive audience,” said general manager Mohammed Zainalabedin. “Social media is playing an increasingly critical role in networking in the Arab region. Since it is driven by telecommunications and has revolutionized the way people use telecoms we at Zain Bahrain too were very eager to partake of Mr Bullock’s wisdom and insights for the benefit of our staff.”

The event was held in collaboration with Social Media Club Bahrain.  – TradeArabia News Service



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