Nikesh Arora

Google has opened its Middle East and North Africa (Mena) regional office in Cairo.

The new operation enables Google to better serve its Arabic-speaking users, advertisers, and partners in Egypt and throughout the Mena region, it said.

The launch of the Google Egypt office highlights Google's ongoing commitment to its international users and the search advertising industry in emerging markets and the drive towards creating an environment for economic growth in the region, said Nikesh Arora, president, Google EMEA Operations.

"Mena is a region with 300 million people, speaking the same language. We hope our products, and the Internet as a whole, will bring useful and beneficial tools to our Arabic users. We can see potential for industries like tourism and travel which are important to Egypt’s economy," he said.

 "We are pleased to open our latest office in Egypt, where we can draw from the highest quality talent and further help our users find the information they're looking for, and at the same time, help local and regional businesses succeed," said Aroroa.

Committed to making the world’s information accessible and useful, Google has launched many products in Arabic in the last 18 months. Google News in Arabic, Gmail Arabic with capacity of more than 2.5 GB, and the spell check "did you mean" feature and Google Earth in Arabic are among Google’s products and feature which allow Arabic customers and users to make the most of the Internet, he said.