Lambie-Nairn, a leading branding agency, has announced the opening of its new office in Abu Dhabi as part of its global expansion strategy.

The new operation will enable the company to work more closely with its growing client base in the region which includes Abu Dhabi Media Company, Al Kass, BBC, Al Doha TV and Al Arabiya.

Christian Schroeder, CEO of Lambie-Nairn explains, 'It has been our intention to open an office in Abu Dhabi for some time as it is such an important business centre for the Middle East.'

'With the global economy in flux, the need for companies to strengthen their brands has never been more relevant than it is today.'

'The media industry is a key contributor to the region’s growth plans and Lambie-Nairn’s experience in bringing brands to life in today’s media-driven world, made this an obvious choice for us,” he noted.

Andy Hayes will head the office as general manager, having previously held the position of senior client director in London. Hayes has a long and established history in branding spanning over 15 years, Schroeder said.

Lambie-Nairn’s new office in Abu Dhabi’s media zone will join the likes of Abu Dhabi Media Company, BBC, CNN, Financial Times, and Rotana Studios.

With the support of the Abu Dhabi government, twofour54 is quickly establishing itself as a centre of excellence for Arabic media creation where businesses can create world-class content in a creative, purpose built environment.

Lambie-Nairn offers a broad range of branding services from the conception of a new brand to helping companies deliver and grow their brand through their people.

The development will also provide training, funding and guidance to local companies and talent, Schroeder added.

Their expansion into Abu Dhabi further illustrates Lambie-Nairn’s rapid growth in the past 12 months including some significant hires and the opening of its Munich operations in May 2008.-TradeArabia News Service