VisitBritain, Britain’s national tourism agency, and British Airways, have launched a joint  marketing campaign offering discounted Club World business class fares for Gulf travellers to Britain.

The special fares start from Dh8995 return, including taxes, fees and fuel surcharge.

The offer which will run from September 15 to 28, is valid for travel from September 14, 2009 to March 31,2010 and can be booked online at ba.com.

“From shopping and dining to entertainment for the entire family, Britain has firmly cemented itself as a premium destination for Gulf travellers. Now, our joint promotion with British Airways is bringing to life the promise of luxury in travel, and at the Gulf’s most affordable fares,” said Carol Maddison, VisitBritain marketing manager, Middle East.

“This offer in Club World represents great value for money for customers who want to travel in style to Britain,” added Paolo DeRenzis, British Airways commercial manager, Middle East.

Those booking online can also receive a Selfridges gift card worth £40 to spend in-store with purchases over £200.-TradeArabia News Service