Visitors to Rixos Premium Dubai have until the first week of December to experience a multisensory, surreal journey at the hotel’s state-of-the-art lobby. “Echos; Inside the Loophole” is a technological masterpiece built by Hybrid Xperience, that promises to blur the lines between real and imaginary.

Known for its unmatched visual aesthetics and luxury, Rixos Premium Dubai recently launched the installation at the heart of its spacious lobby. Echos: Inside the Loophole comprises a wide, open vertical cylinder with an immense, sharp display inside. When visitors step into the spellbinding loophole, a mix of overwhelming, surreal effects will take them to the world of the unknown, bridging the gap between the physical and visual worlds.

A magical fusion of echoing sounds and incredible visuals seamlessly switch, creating a sense of wonder and defying the shackles of time, said a statement.

Hybrid Xperience, a new studio that combines technology and art to create incredible experiences, is setting the bar higher for art visualisation by implementing various art styles with the help of cutting-edge technologies, including artificial intelligence and holography.

Their services extend beyond their recent lobby installation to 3D mapping, real-time interactivity, holograms, VFX/CG content, and more. Many of these technologies have been used to make Echos: Inside the Loophole, ingraining the ability to impress the heart and mind.

Hybrid Xperience has been redefining the art scene with technology for years, with its artistic touch spanning Dubai, the wider GCC, and North America. Their clientele base boasts big names from various industries in the region, including the Museum of the Future and Dubai Mall in UAE, along with NEOM and Aramco in Saudi Arabia.

Outside the GCC, Hybrid Xperience has implemented its artistic skills with some big names in entertainment, including Netflix and TikTok. TradeArabia News Service