As Abu Dhabi unveils the highly anticipated Zayed National Museum this week, Expedia data reveals an unprecedented surge in traveller interest – with long-haul American travellers leading a global rush to witness another cultural marvel in the UAE.

Global searches on Expedia for Abu Dhabi travel have increased 15% year-over-year.

The US is leading with a staggering 40% increase in searches for December travel, while both the UK and France show 10% growth.

"The opening of Zayed National Museum represents a landmark moment for cultural tourism in the region," said an official from Expedia Group. "We're seeing travellers from around the world eager to be among the first to experience this world-class institution."

The museum honours the UAE’s Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan, by keeping heritage alive and cultivating a spirit of learning and belonging.

It unites the nation's diverse community around shared milestones and values, providing a window into the UAE's history and culture.

Designed by the renowned Lord Norman Foster of Foster + Partners, its collection features over 3,000 pieces, with 1,500 currently on display, each telling its own story.

Residents as well as international tourists, can expect a ground-breaking blend of archaeological artifacts with cutting-edge audio-visual experiences, sensory installations, and contemporary art. -TradeArabia News Service