Creators HQ, the first content creator hub in the UAE and the Middle East and part of Visioneers, and the global social media platform X, have launched X Creators Lab, a pioneering initiative aimed at empowering content creators, from talented beginners to world-class professionals, to produce impactful, high-value global content.
The X Creators Lab offers curated educational sessions, specialised workshops, and exclusive high-quality content, solidifying the UAE’s position as a global hub for the creative economy, content creation, and digital media, while encouraging creators in the region to produce meaningful, global content on X, said a WAM news agency report.
The launch of the X Creators Lab is the result of a strategic partnership between Creators HQ and X, announced during the third edition of the 1 Billion Followers Summit, to produce authentic, impactful content, with the goal of delivering trusted, high-value, global content.
Alia AlHammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, said: “The launch of X Creators Lab is a strategic step that underscores the vision led by Creators HQ to transform the region’s creator industry and elevate it to higher levels of value and professionalism.
AlHammadi added: “Our partnership with X, and the positive outcomes it continues to produce, cements an integrated ecosystem aimed at raising the quality and standards of content produced in the region. We believe Arab talent and creators have the potential to lead globally and deserve the support needed to empower them to craft distinctive, impactful content.”
She concluded: “X Creators Lab will provide the foundational knowledge and practical tools to help creators become digital entrepreneurs, producing purposeful, responsible content that goes beyond momentary engagement to deliver lasting social and economic impact. This directly supports our goal of reinforcing the UAE’s position as a major global hub for the creator economy.”
Antoine Caironi, Managing Director for Middle East and North Africa at X, said: “The X Creators Lab is a pioneering initiative born from our strategic partnership with Creators HQ, to empower creators at every stage, from emerging talents to established influencers, with the skills and resources to craft authentic, high-impact content for global audiences on X.
This collaboration not only strengthens the UAE’s stature as a leading hub for digital creativity and innovation but also unlocks the full power of X's global platform, enabling creators to amplify their stories, foster lasting communities, and drive real impact at scale.”
The X Creators Lab is set to strengthen the creator economy across the region and globally by offering innovative programmes and tools that help creators produce impactful content in creative, distinctive ways. This will amplify their presence and impact on X and unlock sustainable revenue.
The lab offers dedicated programmes for beginners, empowering them to grow on X by creating engaging content that drives follower interaction. It also provides tracks that equip creators with specialised tools to generate creative ideas, analyse audience behaviour, and explore X’s latest products, accelerating smarter creation and boosting engagement.
The lab’s programmes also target well-established creators with strong influence on X, enabling deep dives into tailored engagement strategies, refining their experience and craft, and unlocking diversified monetisation to increase revenue.
