Kia Corporation has announced that Hoo Gon Kim will assume the role of President of Kia Middle East and Africa (MEA), effective January 1, 2026. 

Kim succeeds SooHang Chang, who will take on the position of President and CEO of Kia Europe. The appointment reflects Kia’s continued focus on strengthening its position and building sustainable, long-term growth across the MEA region.

Kim brings nearly three decades of global experience at Kia, having held senior leadership roles across Middle East, Asia Pacific and Europe, as well as key assignments supporting Kia’s global operations including vehicle assembly operation (CKD).

Throughout his career, he has played a central role in driving market expansion, strengthening operational performance, and spearheaded the rollout of new technologies and business models across varied regional environments. His broad international exposure and deep understanding of complex, multi-market operations position him well to lead Kia’s next phase of growth in MEA, said a statement.

In his new role, Kim will focus on enhancing support for Kia’s key regional partners and building long-term growth capabilities across the MEA region, catering to the diverse consumer preferences through various product lineups. “I am honored to take on this role at a pivotal time for Kia Middle East and Africa,” said Kim. “The region presents significant opportunity, and together with our partners, we will focus on delivering innovative mobility solutions, strengthening customer experience, and driving sustainable growth aligned with Kia’s vision to become a Sustainable Mobility Solutions Provider.” - TradeArabia News Service