Khamas Hospitality, a leading UAE hospitality management company, has outlined the key trends shaping 2026: artificial intelligence, cybersecurity, wellness, and branded residences.

Executive Director Pratik Kachroo emphasises the Group’s focus on innovation that enhances efficiency while keeping the guest experience human centric.

AI is increasingly used to streamline operations, from smarter forecasting to faster, frictionless arrivals via digital verification and biometric check-in.

At Khamas Hospitality, technology supports staff rather than replaces them, allowing teams to focus on delivering personalised, intuitive service.

The human element remains central to shaping warm guest experiences.

Cybersecurity has grown essential as hotels rely more on digital platforms for reservations, payments, and guest services.

Protecting sensitive data is critical not only for operational continuity but also for maintaining guest trust.

Khamas Hospitality prioritizes robust safeguards, protocols, and internal awareness to strengthen digital resilience.

Wellness is expanding beyond traditional spa offerings, with guests seeking experiences that promote physical fitness, mental wellbeing, and community engagement.

Hotels are increasingly lifestyle destinations combining movement, mindfulness, and sustainability.

Reflecting this trend, Mama Shelter Dubai will host Form Fest Dubai, the city’s first dedicated Pilates festival in February 2026, featuring immersive sessions and expert-led workshops.

Branded residences are gaining prominence as guests and residents seek hospitality-standard services paired with home comfort and privacy.

Khamas Hospitality’s pipeline, including The Ritz-Carlton Residences, Business Bay, and Marriott Residences in Jumeirah Village Circle, demonstrates a focus on integrated hospitality-residential models that cater to long-stay living, consistent service, and lifestyle-driven experiences. -TradeArabia News Service