Yalago, part of the Emirates Group, recorded its strongest year to date in 2025, with total sales rising 25% year on year and surpassing previous records four months ahead of schedule.

The growth was driven by a focus on competitive pricing and a curated portfolio of high-quality hotels worldwide.

The UAE, Maldives, US, Thailand, and Spain ranked as the top booking destinations, with the Maldives emerging as the fastest-growing market, up 54% year on year.

Strong performance was supported by Yalago’s proprietary technology, particularly for Maldives bookings, and its long-standing regional partnerships.

China led source market growth with a 90% increase, followed by India and the UAE.

Looking ahead to 2026, Yalago will maintain its “quality over quantity” strategy, focusing on premium accommodation, high average booking values, and delivering added value to global travel trade partners.

Sébastien Doussin, Senior Vice President – Global Travel Services & Destination Management, dnata Travel Group, commented: “Surpassing our annual sales record with months to spare is a testament to the strength of our proposition and the trust our partners place in us. As we look to 2026, our focus on quality, competitive pricing, and exceptional service will continue to drive growth across key markets.”

Doussin added: “With a growing global portfolio, excellent product and sales teams, and a commitment to innovation, Yalago continues to redefine value in the travel industry.” -TradeArabia News Service