Portugal's island paradise Madeira will host Loop, one of Europe's most prestigious luxury travel fairs, welcoming leading luxury travel buyers and designers from Germany, Austria, and Switzerland (the DACH region) in March.
This invitation-only B2B event connects international luxury providers with European advisors managing ultra-high-net-worth clients. DACH travellers spend 40% above global luxury averages and seek exclusive destinations for extended stays, making them ideal for luxurious hospitality offerings.
The 2026 Spring edition unfolds with Loop Leisure and Loop MICE
The Loop Leisure Spring (22-26 March) followed by Loop MICE Spring (26-29 March), will be both hosted at the prestigious Savoy Palace, a Leading Hotels of the World member. A harmonious blend of history and innovation, the Savoy Palace hotel offers breathtaking views, world-class facilities, and exquisite hospitality. Since 2019, the hotel has redefined Madeira's hospitality, embracing contemporary elegance with ocean-view rooms and suites at Funchal's prime location. Amid lush nature, it offers a timeless escape highlighted by rooftop terraces revealing 360-degree sea and mountain views and the Galáxia Skybar with an adults-only infinity pool.
Intimate pre-scheduled meetings allow for real connections and real business
"Following our tremendous success in Abu Dhabi, where we witnessed the power of combining business precision with cultural immersion, Madeira offers us the perfect setting to continue this legacy," says Astrid Oberhummer, Managing Director of Lobster Experience. "Loop offers luxury providers from around the world direct access to the German-speaking market's most influential travel designers—professionals managing client trip budgets exceeding €250,000. Our pre-scheduled meeting format creates genuine connections with 50 appointments that transform into lasting partnerships."
The intimate setting facilitates higher visibility and deeper engagement than traditional trade shows, while buyers experience Madeira's luxury offerings firsthand - from its UNESCO-listed laurel forests to world-class wine estates and dramatic coastal landscapes.
Why Madeira? Island beauty meets business excellence
Madeira's year-round mild climate and blend of natural wonder with sophisticated infrastructure make it an ideal destination for luxury travel professionals. The island represents the perfect balance of authentic cultural experiences and premium MICE capabilities that Loop events are renowned for.
The Madeira Promotion Bureau has been instrumental in bringing Loop to the island, positioning Madeira as a leading luxury destination and showcasing its exceptional offerings to Europe's most influential travel professionals.
Beyond the DACH region, Loop reaches across all of Europe, including Central and Eastern Europe as well as the Commonwealth of Independent States, where demand for luxury travel continues to grow. Germany alone accounts for over 68.3 million outbound trips each year, with more than half of all tour operator bookings made through travel agencies—highlighting the vast potential within the luxury tourism market. – TradeArabia News Service
