Dubai-based Avenew Development has awarded the main construction contract for Avenew 888, its flagship residential development in Dubai South, to Al Masaood National General Contracting.
Avenew 888 is a residential development set across five contemporary buildings, conceived to redefine urban living through balance, connection, and lasting vitality. Rooted in refined architecture and purposeful planning, the community brings together modern residences, shared spaces, and expansive green landscapes to create an environment shaped by harmony and everyday ease.
The development forms part of a wider AED1.3 billion ($354 million) master-planned vision, representing a significant milestone in Avenew Development’s commitment to delivering communities that combine architectural clarity with long-term value.
The first phase of Avenew 888, Modo, was launched in July 2025, marking the beginning of its residential offering. Designed around co-living principles and shared experiences, the community introduces a contemporary way of living that encourages interaction while respecting privacy, fostering a lifestyle centred on connection, wellbeing, and balance.
The appointment of Al Masaood National General Contracting reflects a shared dedication to precision, quality, and thoughtful execution. With a strong track record across landmark developments in the UAE, Al Masaood brings extensive expertise in delivering complex residential projects to the highest standards, said a statement.
Located within the rapidly growing Dubai South residential district, Avenew 888 benefits from proximity to Al Maktoum International Airport and the area’s integrated urban framework. The district’s mix of residential, commercial, and recreational spaces supports a forward-looking approach to modern living, aligned with Dubai’s long-term vision for sustainable growth.
Rasha Hassan, Managing Partner of Avenew development, said: “Avenew 888 reflects our belief in creating people-focused communities, shaped through intention, integrity, and design that endures. Partnering with Al Masaood National General Contracting LLC ensures our vision is realised with care, craftsmanship, and a commitment to quality at every stage.”
Nabil Messaike, Managing Partner at Al Masaood National General Contracting, said: "We are pleased to be appointed as the main contractor for AVENEW 888. The project reflects a clear vision for thoughtful residential living, and we look forward to working closely with AVENEW Development to deliver it to the highest standards of quality and execution.” - TradeArabia News Service
