Red Sea Global (RSG), the developer behind The Red Sea and AMAALA, has announced the launch of ADRENA, a new adventure and entertainment district opening to the public on March 1, following a soft launch on February 15.

Located near Shura Island, ADRENA will serve visitors from across The Red Sea destination and beyond, offering a wide range of land and water-based activities in a natural coastal setting.

Operated by Red Sea Sports & Entertainment Co., which also manages WAMA, Galaxea, and Akun, ADRENA combines high-energy experiences with relaxed beachfront leisure.

Facilities include Saudi Arabia’s longest saltwater surf pool at 215 m, producing customisable waves up to 2.1 meters high, a wakeboarding lake, snorkel trails, and a 6-meter-deep diving pool.

Guests can also enjoy a skatepark, BMX pump track, beach sports courts, a floating inflatable obstacle course, a children’s waterplay area, an overwater zip line, and a 10-meter “slip ‘n’ fly” slide.

Beyond adventure sports, ADRENA features a vibrant social hub with a beach club, live music, South American cuisine, curated mocktails, and an infinity pool overlooking Red Sea sunsets.

Designed with accessibility in mind, many pools offer zero-depth entry, and activities are adaptable for guests with mobility needs.

Aligned with RSG’s regenerative approach, ADRENA uses a closed-loop seawater system and reuses freshwater for irrigation to reduce environmental impact.

The Red Sea destination, which welcomed its first guests in 2023, now includes nine hotels and is accessible via Red Sea International Airport.

John Pagano, Group CEO of Red Sea Global, said: "Our unique adventure and entertainment district isn't just about offering thrilling experiences, it's about embodying the freedom of a coastal lifestyle – the energy, the community, the connection with nature. We've built ADRENA with sustainability at its core, demonstrating our commitment to regenerative tourism and ensuring an unforgettable experience for every guest, day and night. We look forward to welcoming visitors in the coming weeks." -TradeArabia News Service