Dida Holdings, an AI-first travel distribution platform, has announced a seven-year strategic partnership with HBX Group, a B2B TravelTech marketplace.

The agreement establishes HBX as a core partner within Dida’s global distribution network, supporting international travel demand from China, Asia, and beyond.

Designed for the AI era, the collaboration aligns infrastructure for automated, machine-to-machine travel distribution, enabling real-time optimisation of discovery, pricing, and fulfilment.

By combining Dida’s AI-native demand capabilities and multi-channel global reach with HBX’s sourcing depth, supply performance, and fintech innovation, the partnership creates a next-generation distribution foundation built for scale, relevance, and resilience.

This long-term alignment reflects a shift from traditional transactional models toward strategic infrastructure integration, enhancing operational predictability and supporting Dida’s diversified global supply ecosystem.

The collaboration positions both companies to capitalise on AI-driven travel commerce, setting a precedent for future travel distribution strategies focused on platform alignment rather than mere transactional breadth.

Daryl Lee, CEO of Dida Holdings, said: “As travel distribution enters an AI-led, machine-to-machine era, long-term alignment matters more than breadth. This partnership reflects deliberate choices about how we build at an infrastructure level - not just the products we transact with. Together with HBX, we are laying down a foundation designed for the next decade of global travel.” 

David Amsellem, Chief Distribution Officer of HBX Group, added: “Dida represents a unique convergence of China leadership, AI-ready distribution, and global reach. By formalising this long-term partnership, we are positioning our supply to perform where travel demand is heading, not where it has been.” -TradeArabia News Service