UN Tourism launches the Digital Course on Hospitality via WhatsApp, a training initiative designed for professionals, entrepreneurs, and SMEs across the hospitality and tourism sector.
Delivered entirely through
WhatsApp, this programme, first introduced in Spain, marks a significant step
forward in digital education.
The course aims to build practical
skills in business management, customer service, and the promotion of
hospitality and tourism businesses.
Delivered in partnership with Fundación
Mahou San Miguel, the programme draws on the organisation’s extensive expertise
in Spains horeca sector.
Registration is now open, with an
initial 2,000 places available to residents in Spain, fully subsidised to
expand access to training across the sector.
An accessible, tailored, and innovative format
Delivered via WhatsApp, the course
offers a flexible and familiar learning experience, particularly suited to
those with limited time or a preference for mobile-first formats.
Participants who complete all
modules will receive a joint certificate from UN Tourism and Fundación Mahou
San Miguel.
The programme is structured around
short lessons covering day-to-day management, digital marketing, customer
loyalty, sustainability, alongside practical approaches to local products and
experiences.
Designed for hospitality
professionals, employees, and entrepreneurs the course enhances management
practices and customer service while promoting innovation and the integration
of sustainable practices, strengthening the visibility of local products and
experiences across the sector.
Shaikha Al Nuwais, Secretary-General of UN Tourism, stated: “Innovation in education is essential to address the challenges facing tourism today. We see this as a game changer for how skills are developed across the sector. By delivering practical, accessible training through a tool used daily by millions, it enables immediate, applicable learning that strengthens local ecosystems and enhances the visitor experience.” - TradeArabia News Service
