Mallorca will host Loop, one of Europe's most prestigious luxury travel fairs, in October, bringing together top luxury travel buyer from Germany, Austria, and Switzerland (the DACH region) across the leisure, MICE, and wellbeing segments.
Founded and independently operated by luxury travel industry specialists with deep expertise in the German-speaking, Central and Eastern Europe (CEE), the Commonwealth of Independent States (CIS), and Nordic markets, Loop Luxury Travel Fair is the region’s only dedicated luxury travel fair designed to generate measurable commercial return from high-level buyer meetings.
Where meaningful business actually happens
Loop connects international luxury hotels, destinations, and tourism suppliers with Europe’s most influential travel designers.
“In just a few days, suppliers meet up to 50 pre-qualified buyers in 15-minute one-to-one meetings, gaining direct access to decision-makers managing high-value client portfolios exceeding €250,000,” says Astrid Oberhummer, Managing Director of Lobster Experience.
The result: consistent Return on Investment through new contracts, preferred partnerships, and repeat business—driven by the DACH market, one of Europe’s strongest luxury outbound regions, spending 40% above global averages.
Three distinct Loop editions in Mallorca
In October 2026, Mallorca hosts three clearly differentiated Loop editions at two iconic hotels, Kimpton Aysla Mallorca, a contemporary design-led wellness resort surrounded by tranquil Mediterranean gardens and Purobeach Resort Santa Ponsa which marks its first full season as Puro Group’s latest venture in Mallorca, combining the Mediterranean lifestyle of its renowned beach clubs with the refined essence of its urban hotels in a single resort.
Loop Wellbeing, 22–25 October at Kimpton Aysla Mallorca is Europe’s leading B2B event for exclusive Health, Wellness & Luxury Travel bringing together international luxury health and wellness travel suppliers, resorts and spas with holistic and longevity concepts to meet with specialist buyers, luxury travel agencies and tour operators from across Europe’s premium travel market.
Loop Leisure Autumn, 25–29 October at Purobeach Resort Santa Ponsa & Kimpton Aysla Mallorca is the leading B2B event for luxury travel in the German-speaking market connecting international hotels, resorts, and destination partners with 130 selected top-tier leisure buyers and tour operators, majority from the DACH region. Loop MICE Autumn, 29 October–1 November at Purobeach Resort Santa Ponsa is the top B2B MICE event for luxury travel in the German-speaking market and Europe for MICE agencies, corporate event planners from the DACH market and the rest of Europe sourcing exceptional venues for unique event experiences worldwide.
Why Mallorca?
Mallorca offers a rare balance of natural landscapes, cultural richness, and luxury hospitality. Participants discover both worlds through bespoke premium experiences throughout the island including beachfront networking at Nikki Beach, tailored events at Palma’s boutique hotels and in private fincas in the UNESCO-protected Serra de Tramuntana, alongside championship golf, gourmet dining in leading hotels and nightlife at Amok.
MICE buyers will also enjoy exclusive experiences at Castell Son Claret, Castillo Hotel Son Vida, St. Regis Mardavall, La Residencia – A Belmond Hotel, and Mandarin Oriental Punta Negra. Strategic pre-FAM trips further open doors to hidden gems and additional exceptional hotels across the island.
Supported by Calvià Tourism and Consell de Mallorca, Loop strengthens Mallorca’s position as a leading global luxury destination where natural beauty, cultural depth, gastronomy, and accessibility to key international hubs converge."
A high-value European buyer network
Loop connects luxury hotels with a powerful network of top-producing travel advisors across Central and Eastern Europe, the CIS, and Northern Europe. With Germany alone generating over 68 million outbound trips annually and luxury travel largely advisor-driven, Loop provides direct access to one of Europe’s most commercially relevant distribution channels.
Beyond Mallorca, Loop extends this reach through targeted editions in key source markets. Loop Beyond Borders on October 4-8 at Steigenberger Icon Europäischer Hof Baden-Baden and Maison Messmer Baden-Baden connects premium international suppliers with leading travel designers and tour operators from CEE & CIS markets, while Loop Nordic on November 4-8 at Conrad Hamburg brings together international luxury suppliers with top buyers from Scandinavia, the Baltics, and the Benelux region.
Luxury hotels, destinations, and tourism suppliers interested in joining Loop Wellbeing, Loop Leisure Autumn, or Loop MICE Autumn are invited to apply for participation at www.loop-luxury-fair.com or contact astrid@lobster-experience.com
- TradeArabia News Service
