Royal Jordanian Airlines has been selected as the official carrier for Arab and international guests and delegations attending the 40th edition of the Jerash Festival for Culture and Arts, which begins on July 23.

The partnership reinforces cooperation between the airline and festival organisers, with Royal Jordanian supporting the transport of leading artists, cultural figures and musical groups from around the world to Jordan.

Royal Jordanian CEO Samer Majali met with Jerash Festival Executive Director Yazan Al-Khudair to discuss collaboration and arrangements for the event.

The airline will also provide booking and ticketing support services for participants travelling to the festival, which celebrates four decades as a major regional platform for culture and the arts.

During the meeting, Majali reaffirmed Royal Jordanian’s commitment to continuing its role as a strategic partner and the official carrier of the Jerash Festival since its establishment, noting that Royal Jordanian and Jerash Festival are two national institutions that together carry Jordan’s cultural, civilizational, and tourism message to the world.

He added that Royal Jordanian’s sponsorship of the Jerash Festival comes as part of the airline’s ongoing efforts to support national events and strengthen the Kingdom’s cultural and tourism landscape. He emphasized that the festival serves as an important platform for promoting Jordan as a cultural and tourism destination, contributing to festival tourism, attracting visitors from around the world, supporting tourism and economic activity, and reinforcing Jordan’s position as a destination for cultural and artistic events.

For his part, Jerash Festival Executive Director, affirmed that the partnership with Royal Jordanian Airlines reflects the integration of roles between national institutions in supporting one of Jordan’s most prominent cultural events. He noted that, as the national carrier, Royal Jordanian plays a pivotal role in strengthening Jordan’s cultural and tourism presence and conveying its civilizational message to countries around the world.

Al Khudair added that Royal Jordanian is a key partner in the success of the Festival’s 40th edition through transporting artists, creators, and Arab and international delegations participating in the event, contributing to expanding participation and further reinforcing Jerash Festival position as a cultural and artistic platform that brings together creators from around the world in Jordan. -TradeArabia News Service