Dubai has launched the ‘Al Freej Gardener’ initiative, a digital community platform designed to regulate the provision of home gardening and landscaping services across the emirate.

The initiative will provide residents with access to qualified and licensed professionals through a regulated digital platform, helping enhance service quality while reinforcing security and safety standards across Dubai’s neighbourhoods, and complementing their appearance and attractiveness, said a WAM news agency report.

The announcement was made by Dubai Municipality, Dubai Police General Headquarters, and the General Directorate of Identity and Foreigners Affairs – Dubai, in collaboration with Careem. 

Al Freej Gardener reflects the collaboration between government entities and the private sector to develop essential community services.

It will provide residents with access to reliable gardening services and agricultural advice based on sustainable practices that support the quality and sustainability of Dubai’s residential green spaces.

The initiative will regulate requests for gardening services in residential areas through specialised agricultural maintenance companies offering tailored service packages.

Services will include home gardening, regular maintenance, irrigation system installation and maintenance, and agricultural consultancy, all accessible through a single on-demand digital platform.

Lieutenant General Abdullah Khalifa Al Marri, Commander-in-Chief of Dubai Police; Lieutenant General Mohammed Ahmed Al Marri, Director-General of the General Directorate of Identity and Foreigners Affairs – Dubai; and Marwan Ahmed bin Ghalita, Director-General of Dubai Municipality, witnessed the signing of a memorandum of cooperation to support the initiative and accelerate its implementation. The service will become available through the Careem app in September.

The collaboration establishes a framework for implementing the ‘Al Freej Gardener’ initiative through digital solutions that enhance service quality and efficiency while regulating the provision of gardening services in residential areas.

It will support compliance with applicable requirements and contribute to improving quality of life across Dubai’s communities. Areas of collaboration will also include knowledge exchange, capacity building and joint oversight of related projects and initiatives.

Dubai Municipality is leading the initiative in coordination with relevant government entities to provide residents with convenient access to qualified home gardening and landscaping professionals and enhance the quality and reliability of services.

Careem will develop and operate the digital service and coordinate with participating companies throughout the registration and qualification process. It will also provide the supporting services required to deliver a safe, reliable and accessible customer experience.

The platform will require participating gardeners and service providers to comply with applicable laws and regulations. It will also support awareness of the service and relevant security and safety requirements while encouraging the adoption of regulated digital gardening services.