Boutique Group, the hospitality company fully owned by the Public Investment Fund (PIF), has unveiled the visual identity of The Red Palace, introducing the first chapter of the historic property’s story ahead of its anticipated opening.

Inspired by the palace’s royal heritage, architecture and craftsmanship, the identity reflects the values and cultural legacy that will shape the future guest experience.

The design draws directly from the building’s original features, translating its architectural language into a refined visual system that celebrates its historic character.

The identity incorporates several elements from The Red Palace itself, including the rose symbol, inspired by a carved rosette found in the palace’s original plasterwork.

The emblem is set within a diamond form derived from the geometry of the palace façade, while linear patterns reflect architectural details such as ornamental ironwork and interior designs.

"This identity is the first chapter of a story we have long been entrusted to tell," said Sami Alogla, Head of Marketing and Brand at Boutique Group "It draws from the palace's own history and architecture, and carries forward the responsibility we feel in preserving this heritage while introducing it to the world.”

Boutique Group said the identity was developed as a continuation of the palace’s heritage rather than a separate visual concept, ensuring that its history remains central to the brand’s future direction.

The unveiling represents a key milestone in the transformation of The Red Palace into an ultra-luxury hospitality destination.

The project highlights Boutique Group’s commitment to preserving and reimagining Saudi Arabia’s royal heritage while presenting it to an international audience.

The Red Palace is part of Boutique Group’s portfolio of historic Saudi palaces being transformed into exclusive luxury destinations, combining cultural preservation with world-class hospitality experiences. -TradeArabia News Service