Oman’s Wilayat of Al Jabal Al Akhdar in A’Dakhiliyah Governorate has been selected as the GCC Tourism Capital for 2027, highlighting the mountain destination’s natural beauty, cultural heritage and growing tourism potential.

The announcement was made during the 10th meeting of GCC Ministers Responsible for Tourism in Bahrain, following the Sultanate’s submission of an integrated nomination dossier outlining Al Jabal Al Akhdar’s natural, environmental, cultural and heritage assets, as well as investment opportunities.

Minister of Heritage and Tourism Sayyid Ibrahim Said Al Busaidi said the selection reflects sustained efforts to develop Al Jabal Al Akhdar as an integrated tourism destination and strengthen its competitiveness in regional and international markets.

He highlighted the wilayat’s distinctive combination of mountainous landscapes, moderate climate, agricultural terraces and heritage villages, alongside seasonal products including roses, pomegranates, walnuts and honey. The area has also recorded increased tourist activity amid expanding investments, accommodation options, facilities and tourism experiences.

Al Busaidi attributed the destination’s growth to cooperation between government bodies and the private sector. Authorities have focused on infrastructure, services and the investment environment, while private-sector projects have expanded facilities and tourism offerings.

Azzan Qasim Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism for Tourism, described the designation as the beginning of a new implementation phase. The ministry, in cooperation with its partners, plans to develop an integrated tourism programme throughout 2027 featuring major events, seasonal experiences and promotional campaigns targeting Gulf and regional markets.

The programme will also seek to develop new tourism products, attract investment and support small and medium-sized enterprises, with the aim of increasing visitor stays and spending while creating sustainable economic opportunities for local communities.

Sheikh Sultan Mansoor Al Ghafeeli, Wali of Al Jabal Al Akhdar, said local residents would play a central role in the initiative through agriculture, handicrafts, cultural heritage, local products and hospitality.

Preparations will focus on improving sites, services and facilities, supporting community projects and enriching the events calendar. Officials expect 2027 initiatives to attract more visitors and investment while turning the designation into sustainable projects that strengthen Al Jabal Al Akhdar’s position on the Gulf and regional tourism map. -TradeArabia News Service