Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of Qiddiya Investment Company, has launched Hot Wheels E-Karting at SEVEN TABUK, bringing the globally recognised Mattel brand to life through an immersive indoor racing experience.

Developed in partnership with Mattel, the attraction combines high-performance electric karts with dynamic, multi-level tracks inspired by the Hot Wheels universe. It is designed for children, teenagers, adults, families and racing enthusiasts, offering adult, junior and dual karts for different ages and skill levels.

The experience aims to go beyond traditional karting by combining racing with themed environments, interactive elements, dynamic lighting and visual effects. Guests can also purchase exclusive Hot Wheels merchandise, while the attraction’s competitive format is designed to encourage repeat visits and shared experiences among families and friends.

SEVEN said the attraction embodies Hot Wheels’ challenger spirit, encouraging visitors to test their abilities, build confidence and embrace friendly competition in an accessible environment.

Hot Wheels E-Karting forms part of SEVEN’s growing portfolio of international entertainment attractions and reflects the company’s strategy of partnering with globally recognised brands to create immersive destinations across Saudi Arabia.

The company said the attraction supports its wider commitment to enhancing quality of life and contributing to Saudi Arabia’s Vision 2030 by introducing innovative entertainment experiences and world-class attractions to the Kingdom’s communities.-TradeArabia News Service