AW Rostamani Group (AWR Group) has announced the launch of VerraPak, marking the next phase in the development of its UAE-based packaging business, formerly Sineo Packaging.
Operating from a 50,000 sq ft manufacturing facility in Dubai Industrial City, VerraPak has 15 high-speed production lines with annual production capacity exceeding 400 million units.
Built on the manufacturing capabilities established under Sineo, VerraPak introduces a stronger, more customer-led proposition for the business.
As a UAE-grown packaging partner, it combines local manufacturing, specialist packaging expertise, advanced printing and customisation, responsible practices and hands-on customer partnership to develop packaging around the realities of each customer’s product, brand and operation.
At the heart of that proposition is a simple promise: “Package with confidence.” From product integrity and food safety to presentation, operational continuity and growth, VerraPak is designed to help customers make better packaging decisions around real business needs.
The brand was officially unveiled on the opening day of WETEX 2026, one of the region’s leading platforms for sustainability, energy and green technology.
VerraPak will form part of AWR Group’s wider presence at the exhibition alongside ZEEKR, smart, Frater and Armela Farms, bringing together businesses from across the Group’s green mobility, high-efficiency lighting, agritech and sustainable packaging activities.
The launch follows AWR Group’s participation in Make it in the Emirates 2026 earlier this year, where Sineo Packaging and Armela Farms showcased the Group’s UAE-based manufacturing and production capabilities, it stated.
The evolution to VerraPak reflects AWR Group’s continued focus on strengthening local capability, supporting the UAE’s industrial ambitions and developing businesses with the potential to compete and grow across regional markets, it added.
Huda Al Rostamani, Chief Executive Officer – Ventures, AWR Group, said: "VerraPak is an important next step for a business in which we see significant potential. The UAE’s food, hospitality and consumer sectors continue to grow and become more sophisticated, and with that comes increasing demand for quality, consistency, supply resilience and more responsible packaging choices."
"We have an established manufacturing base here in the UAE, strong technical capability and a market that increasingly values proximity, responsiveness and reliability. VerraPak brings those strengths together within a proposition that is much more closely aligned to the needs of the customer," she added.
Hazem Moussa, Chief Executive Officer of VerraPak, said: "Packaging is a business-critical touchpoint. It protects product integrity, supports food safety, carries brand value and shapes the end-customer experience. At the same time, the choices businesses are being asked to make around materials, regulation, sustainability and supply are becoming more complex."
"Our role is to give customers greater confidence in those decisions. Local manufacturing allows us to work much more closely with them – from format and material selection through to print, performance and production – while offering the responsiveness and continuity of supply that are increasingly important to their operations. It also helps reduce dependence on long international supply chains, giving customers greater proximity to production and greater flexibility as their requirements change," he added.-TradeArabia News Service
