Loop Luxury Fair has opened registration for its 2027 calendar, offering international luxury hotels, resorts, destinations and travel suppliers seven opportunities to connect with influential travel professionals across Europe and the Asia-Pacific region.

The programme will feature events in Portugal, Austria and Thailand, alongside a new addition: Loop Leisure Asia, a five-day B2B luxury travel fair hosted aboard Royal Caribbean's Quantum of the Seas. The new event, developed in partnership with Heavens Portfolio, will mark the first time Loop takes its established trade fair concept to sea.

Founded in 2014, Loop Luxury Fair has built its reputation as an exclusive business-to-business platform connecting international hospitality brands and travel suppliers with carefully selected travel agency owners, tour operators, luxury travel advisors and MICE specialists.

A key focus of the platform is providing international suppliers with direct access to influential travel buyers from Germany, Austria and Switzerland (DACH), Central and Eastern Europe (CEE), the Nordic countries, the UK, the CIS and Asia-Pacific.

For international luxury travel brands seeking to expand their business in Europe, particularly within the lucrative German-speaking market, Loop provides access to decision-makers managing travel budgets exceeding €250,000 per client.

To date, the organisation has delivered more than 120 fairs, roadshows and events across 24 countries, attracting over 11,000 participants. Its approach differs from traditional large-scale travel trade exhibitions by prioritising carefully selected participants and pre-arranged one-to-one business appointments.

The programme combines structured meetings with destination experiences and informal networking, giving suppliers and buyers opportunities to establish commercial relationships, develop long-term partnerships and generate future bookings. Participants can also maintain contact throughout the year through Loop Plus, the organisation's digital community platform.

“Luxury travel is a people business, built on trust, personal relationships and first-hand experience,” says Astrid Oberhummer, Founder of Loop Luxury Fair and Managing Director of Lobster Experience. “We bring people together in a setting where business conversations naturally grow into long-term partnerships, and sometimes even friendships. When travel buyers experience a hotel, resort or destination for themselves, they can recommend and sell it to their clients far more convincingly.”

Asia-Pacific expansion highlights 2027 programme

One of the most significant developments in the 2027 calendar is Loop's expanded presence in Thailand and the wider Asia-Pacific market in October.

Two events in Phuket will target different European source markets before the launch of Loop Leisure Asia, which will take place from 28 October to 1 November aboard Royal Caribbean's Quantum of the Seas.

The five-day event will follow a Singapore–Penang–Phuket–Singapore itinerary, bringing international luxury hotels, resorts and travel suppliers together with hand-selected luxury travel advisors from 13 Asia-Pacific source markets.

These markets include Mainland China, Japan, Singapore, India, Australia, South Korea, Hong Kong SAR, Taiwan, Indonesia, the Philippines, Thailand, Malaysia and New Zealand.

The new event is designed to strengthen connections between international hospitality suppliers and influential travel professionals across Asia-Pacific. It will also provide luxury travel brands from Asia, the Middle East and other international destinations with additional opportunities to reach European buyers through Loop's wider programme.

For suppliers seeking to develop business in Asia, the initiative offers direct access to established travel advisors across 13 markets, while extending Loop's established networking model into a new regional setting.

Seven events across Europe and Asia

The 2027 calendar covers seven events, each designed around specific geographical markets or specialist travel sectors.

Loop Leisure DACH & EUR Spring | 4–8 April | EPIC SANA Algarve, Portugal

The spring edition will connect international luxury travel suppliers with selected travel buyers and tour operators, primarily from Germany, Austria and Switzerland, alongside participants from other European markets.

Loop MICE Global | 6–10 May | Vila Vita Pannonia, Austria

New for 2027, this international boutique event will focus on business travel, incentives and events. It will bring luxury hospitality suppliers together with MICE specialists from around the world, with particular emphasis on the US and UK markets.

Loop Beyond Borders | 19–23 October | JW Marriott Phuket Resort & Spa, Thailand

Dedicated to Central and Eastern Europe and the Commonwealth of Independent States, the event will connect international luxury travel suppliers with leading buyers from these markets.

Loop Leisure DACH & EUR Autumn | 23–27 October | JW Marriott Phuket Resort & Spa, Thailand

Taking place immediately after Loop Beyond Borders, the autumn edition will welcome selected luxury travel advisors and specialist tour operators from the DACH region, other European countries and selected international markets.

Loop Leisure Asia | 28 October–1 November | Royal Caribbean's Quantum of the Seas

Developed in cooperation with Heavens Portfolio, the new five-day event will bring the Loop concept to sea for the first time. The Singapore–Penang–Phuket–Singapore voyage will connect international luxury travel suppliers with selected advisors from 13 Asia-Pacific source markets.

Loop Leisure Nordic | 7–10 November | Viceroy at Ombria Algarve, Portugal

This event will focus on travel buyers from Scandinavia, the Benelux countries and the Baltics, connecting them with international luxury travel suppliers.

Loop MICE DACH & EUR | 10–13 November | Viceroy at Ombria Algarve, Portugal

Closing the 2027 programme, this event will focus on the European MICE sector. Luxury hotels, event venues and hospitality brands will meet corporate event planners, incentive agencies and MICE specialists from the DACH region and wider Europe.

With its expanded geographical reach, new Asia-Pacific offering and dedicated MICE events, Loop Luxury Fair's 2027 programme aims to strengthen business connections between international luxury travel suppliers and the travel professionals influencing high-value travel purchasing decisions. -TradeArabia News Service