The UAE Ministry of Economy and Tourism has announced a collaboration with Amazon UAE as part of its Essential Goods Prices Platform.
A memorandum of understanding (MoU) was signed between both parties at the ministry’s headquarters in Dubai. The MoU was signed in the presence of Abdulla bin Touq Al Marri, Minister of Economy and Tourism, by Abdulla Ahmed Al Saleh, Undersecretary of the Ministry, and Ronaldo Mouchawar, Vice President on behalf of Amazon Middle East, Africa, and Turkey.
The collaboration aims to strengthen smart shopping for consumers, while supporting price transparency and fair competition in the UAE. As part of the MoU, Amazon UAE has been integrated onto the Essential Goods Prices Platform, with product price records now live for customers to access. This marks the first time an e-commerce retailer has been added to the Essential Goods Prices Platform, expanding price comparisons beyond physical retail outlets to include online retailers.
The integration between Amazon and the Ministry’s Essential Goods Prices Platform will allow for the regular updating of pricing data in accordance with precise and approved technical standards. This ensures data reliability, speed and accuracy of updates, while maintaining the highest levels of data security, in compliance with governance and cybersecurity standards.
This collaboration empowers consumers to make more informed purchasing decisions by providing information on the prices of essential commodities. It also marks a significant milestone in the development and efficiency of the smart shopping experience.
The Essential Goods Prices Platform enables easy and transparent price comparisons, thereby contributing to the development of a smart and sustainable shopping environment across the country. Currently, the Essential Goods Prices Platform focuses on displaying prices of essential goods which are identified based on the consumer priority products list. This ensures a focus on the most frequently purchased goods while enhancing the accuracy and efficiency of monitoring their price levels.
It currently includes 33 product categories, comprising 17 essential consumer goods and 16 other key commodities. Prices are monitored in real time across 12 major physical retail outlets and Amazon.ae as the platform's first e-commerce retailer in the UAE, with the minimum and maximum prices published for each outlet, enabling consumers to compare prices easily across different branches. The platform also allows users to create a customised grocery basket based on their needs and automatically directs them to the most cost-effective option in terms of price. These features contribute to enhancing transparency and promoting the optimal use of consumers’ budgets. -TradeArabia News Service
