OneRare, the world’s ‘first food metaverse’, or better known as Foodverse, has announced its official launch in the UAE market. 

 

Developed by husband and wife team, Gaurav Gupta and Supreet Raju, OneRare brings the Global F&B Industry to Web3 for the first time - allowing establishments to create virtual experiences, food NFTs and games, and interact with foodies from across the world, a statement said.

 

Raju, co-founder, states: “I have long said that food has a language of its own and makes the world a happier place. It is what connects us and the metaverse only brings us closer together in a unique way in which we can share our culture and our food. Now with the launch of the foodverse, there is no reason why brands and consumers can’t come together in this safe, virtual setting.” 

 

The Foodverse developed by OneRare features various zones where users can discover Celebrity Chefs, Food Brands and Virtual Restaurants. Designed like the real world, the foodverse features various geographical areas like the beach, forest and lakeside, and you can explore the open world at your will. There is also an exclusive Gaming zone, with activity areas for players to explore, earn, collect and battle. 

 

“The platform is incredibly unique and offers the end-user with so many opportunities to explore food,” adds Gupta, co-founder. 

 

OneRare will also allow users to claim dish NFTs from across the world, by collecting ingredients and following recipes to mint exclusive NFT artworks. Dishes include global cuisines, festive specials, keto and vegan-friendly recipes, as well as signature recipes from celebrity chefs and restaurants. 

 

Raju explains: “As we grow, users will also be able to swap these NFTs for real meals and deals – amalgamating our real and virtual lives.”

 

After its initial launch in November and the interest that followed, Gupta and Raju quickly expanded their vision by introducing the first full-service food metaverse featuring in-world games, chef and brand partnerships and exchanges of virtual assets for real world utility. 

 

Partnerships with food brands such as Foodlink UAE, The Bhukkad Cafe, Cali Poke, Farzi Cafe, Papa John’s and more in only a few months is the testament of F&B businesses looking to create virtual restaurants, interactive experiences and more on Blockchain, the statement said. – TradeArabia News Service