Tuesday 5 December 2023

An Ascott property

Ascott roadshow showcases ‘serviced apartment’ trends

RIYADH, October 2, 2023

The Ascott Limited, the leading international lodging owner-operator, launched its annual KSA Roadshow, between October 2-4, 2023 across operating properties in Riyadh, Abha and Al Khobar.

Welcoming 300 key decision-makers from the travel, tourism and hospitality sectors, the roadshow will showcase Ascott’s development portfolio and investment in Saudi Arabia’s thriving serviced apartments market.

This exclusive event across Ascott's stellar KSA properties invites experts across industries including ministry and consulate dignitaries, business leaders, booking agents, travel-tech experts, property owners and stakeholders.

The roadshow explores insights and emerging trends in the vibrant KSA market and highlights Ascott’s exceptional performance and rising demand for serviced apartments in the kingdom.

Ascott highlights its development pipeline in Saudi Arabia with the anticipated launch of the group’s first 90-unit luxury property in Riyadh – the opulent Ascott Villas Riyadh in 2024.

Augmenting its footprint in operating cities such as Riyadh and Khobar, the group will further strengthen its operating portfolio with new and existing Ascott brand launches in over seven KSA cities including Jeddah, Makkah, Madinah, Al Jubail, Jizan, Ha’il, Al Hofuf and more; aligning with the KSA Vision 2030 to transform the kingdom’s tourism and hospitality sectors.

This strategic foresight aligns with Ascott’s regional target to achieve an additional 5,500 units in the Middle East, Africa Turkiye (MEAT) region.

Vincent Miccolis, Managing Director for Middle East, Africa, Turkiye and India at The Ascott Limited says: “KSA is an important source market for Ascott, and the roadshow emphasises our commitment to the Kingdom and wider region. Our operating properties have performed phenomenally well, providing us with valuable insights for our partners and stakeholders.

“At Ascott, we want to express our gratitude to our existing and new partners for their unwavering support and aim to augment this long-lasting relationship in pursuit of our shared success in the region.”

The Ascott KSA Roadshow includes a host of exciting activities, including performances from local artists, entertainment, buffet dinners, and a raffle draw. In addition, Ascott will showcase its firm commitment to corporate social responsibility (CSR), underlining Ascott's dedication to giving back to operating communities in Saudi Arabia, said a statement.




Ascott currently has four properties in operation throughout the Kingdom of Saudi Arabia, including Ascott Rafal Olaya Riyadh, Ascott Corniche Al Khobar, Somerset Downtown Al Khobar and Citadines Abha. Ascott has several properties in the pipeline for the region for 2024, with Citadines Al Aziziyah Al Khobar and Ascott Villas Riyadh in the coming months. Furthermore, to commemorate the 2023 Ascott KSA Roadshow, the leading owner-operator also welcomes business travellers to enjoy a home-away-from-home experience with up to 25% off on flexi rates when booking their stay at Ascott properties in the Kingdom.




For further information on The Ascott Limited’s KSA portfolio, please visit: https://www.discoverasr.com/en/offers.




For further information on Ascott’s exciting longstay and short stay offers, please visit:  https://www.discoverasr.com/en/offers.



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